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Browsing by tag: aurelien guichard

Obsessed with saffron

Posted by Robin on 20 November 2024 2 Comments

Perfumer Aurélien Guichard talks about Dolce & Gabbana Velvet Zafferano.

Dolce & Gabbana Velvet Zafferano ~ new fragrance

Posted by Robin on 27 September 2024 Leave a Comment

Dolce & Gabbana have launched Velvet Zafferano, a new addition to the brand’s Velvet series…

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La Collection Rabanne ~ new fragrances

Posted by Robin on 9 August 2024 7 Comments

Paco Rabanne has launched La Collection Rabanne, a new line of eight luxury fragrances: After Club, Armure Mara, Mesh Metal, Midnight Sex, Night Soul, Oud Montaigne, Rose 1969 and Silver Skin…

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A deep feeling of satisfaction

Posted by Robin on 18 July 2024 Leave a Comment

I don’t see fragrance as something intellectual—all I hope for is that the perfumes I compose provoke emotions and give someone a deep feeling of satisfaction and uniqueness. Fragrances are a way of amplifying one’s sense of presence. That to me is the magic of perfume. It’s a way of communicating—choose your fragrance based on what you want to say.

— Perfumer Aurélien Guichard, quoted in Ways of Smelling with MATIERE PREMIERE at 032c.

The only perfumer in the world to cultivate his own ingredients

Posted by Robin on 6 June 2024 Leave a Comment

According to Matiere Premiere, Guichard is the only perfumer in the world to cultivate his own ingredients, namely the Rose centifolia in its Radical Rose scent, and tuberose, the central raw material in its French Flower fragrance.

The brand has dedicated fields in the Grasse region, with the entire production exclusively for its use, and said that by prioritising sourcing from additional ethical producers for other ingredients, it can ensure an ultra-high olfactive quality and level of sustainability in its practices.

— Read more in Matiere Premiere’s ambitions to open 20 new stores following Kering Beauté investment at Cosmetics Design Europe, and see also Kering Beauté Takes Minority Stake In Niche Fragrance Brand Matière Première at BeautyMatter.

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