I don’t see fragrance as something intellectual—all I hope for is that the perfumes I compose provoke emotions and give someone a deep feeling of satisfaction and uniqueness. Fragrances are a way of amplifying one’s sense of presence. That to me is the magic of perfume. It’s a way of communicating—choose your fragrance based on what you want to say.

— Perfumer Aurélien Guichard, quoted in Ways of Smelling with MATIERE PREMIERE at 032c.

According to Matiere Premiere, Guichard is the only perfumer in the world to cultivate his own ingredients, namely the Rose centifolia in its Radical Rose scent, and tuberose, the central raw material in its French Flower fragrance.

The brand has dedicated fields in the Grasse region, with the entire production exclusively for its use, and said that by prioritising sourcing from additional ethical producers for other ingredients, it can ensure an ultra-high olfactive quality and level of sustainability in its practices.

— Read more in Matiere Premiere’s ambitions to open 20 new stores following Kering Beauté investment at Cosmetics Design Europe, and see also Kering Beauté Takes Minority Stake In Niche Fragrance Brand Matière Première at BeautyMatter.