When looking for a perfume, many people say they want something “sexy” or something “fresh.” Perfume houses are hip to that, and tend to market their wares with smoldering starlets or oceans and dew-tipped garden flowers. (That is, unless they can play both sides and put the starlet on the beach.)
The popular sexy fragrance is easy to define. Start with a friendly fruit note, add amber, vanilla, and maybe patchouli, toss in a shot of jasmine and the obligatory rare jungle orchid, and presto: sexy perfume. A clean fragrance can take a few different approaches. It can be citrusy (many colognes), ocean-like (Issey Miyake Eau d’Issey), fizzing with steamy aldehydes (Narciso Rodriguez Essence), or soapy (take your pick of the Clean line). It can finish with cool wood or vetiver, or — more likely these days, it seems — a wave of laundry musk.
Giorgio Armani has raked in good money selling fresh fragrances. Acqua di Giò, both the feminine and masculine versions, have been best sellers since the mid-1990s. Acqua di Gioia is the brand’s latest try for the “fresh” vote, and it plays up both the ocean and laundry musk angles of clean…
