Another Anne Hathaway for Lancôme Magnifique commercial (if you missed the original, it's here), this one presumably to promote the new Eau de Toilette version. Pretty sure the music is Ramalama (Bang Bang) by Róisín Murphy.
Magnifique is the latest fragrance for women from Lancôme, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.
I will start by admitting that I'm not a huge fan of the Lancôme fragrance line. Offhand, I can't think of a single scent in their current range that I've any interest in wearing other than the lovely Mille et Une Roses, and I'm not even sure that is still being sold. Hypnôse, their last major launch for women, did not appeal to me at all. The name Magnifique — am I the only one who thinks of mascara or a hair care product when I hear Magnifique? And who finds “You are unique; you are Magnifique” downright cheesy?
Still, anything that continues the current “woods for women” trend is welcome…
Lancôme will launch Magnifique, a new fragrance for women, this coming August under the tag line “You are unique; you are Magnifique”. The fragrance is fronted by actress Anne Hathaway, star of The Devil Wears Prada.