Lancôme will launch Magnifique, a new fragrance for women, this coming August under the tag line "You are unique; you are Magnifique". The fragrance is fronted by actress Anne Hathaway, star of The Devil Wears Prada.
Magnifique is a spicy woody floral "meant to be an olfactive interpretation of red". It was developed by perfumers Olivier Cresp and Jacques Cavallier, and features notes of saffron essence, cumin, Bulgarian rose, Mai de Grasse rose, jasmine, sandalwood and vetiver. The fragrance also includes a nagarmota* note; according to Cavallier, "As far as I know, it's never been used before in feminine fragrance".
Lancôme Magnifique will be available in 30, 50 and 75 ml Eau de Parfum and in matching body products. It will be exclusive to Bloomingdales for the month of August before going into wider distribution in September. (quotes via wwd, additional information via cosmeticnews, moodiereport) Update: see a review of Lancôme Magnifique.
* aka nagarmotha aka cypriol, a member of the cyperacae family (which also includes papyrus).