Amouage will launch Decision and Existence, the final two fragrances in the Odyssey Collection (originally introduced in 2020 as the Renaissance collection), this week. (See: Meander, Ashore, Crimson Rocks, Enclave, Boundless, Material, Lineage, Search, Guidance and Purpose.) Decision and Existence were both developed by perfumer Quentin Bisch and feature frankincense…
The fragrance category is growing globally, as well. L’Oréal’s recent investments indicate the French company’s desire to penetrate two distinct but growing fragrance markets: China and the Middle East.
“Up until recently, the big conglomerates — L’Oréal, Lauder, Puig, LVMH, all those guys — have been relying on acquisitions of Western brands to get in the niche fragrance business. But also, they were relying on those brands to do well in Asia,” said Ohana. “There’s a new trend, which is for those conglomerates to go and also make investments in local brands.”
— Glossy on L’Oréal's investment in Amouage and Borntostandout. Read more in What’s behind L’Oréal’s niche fragrance investments.
A short spot for Amouage Purpose 50.
Amouage has launched Purpose 50, a new fragrance in the Exceptional Extraits collection…
Amouage has launched Essences, a new trio of fragrances: Lustre, Outlands and Reasons…