Boston-based fragrance and body products company established by Lev Glazman and Alina Roytberg in 1991. In 2000, Louis Vuitton Moët Hennessy purchased a majority stake in the company.

Popular scents include Fresh Sugar (and see review for Fresh Sugar Lip Balm). In 2010, Fresh introduced a Fragrance Bar which allows customers to purchase selected Fresh fragrances from the back catalog.

Recent fragrances from Fresh

Recent fragrance releases include Sugar Blossom (2004), Memoirs of a Geisha (2005), Pink Jasmine (2005), Cannabis Santal (2006), Fresh Sugar Lychee (2006), Hesperides (2007), Mangosteen (2007), Violette (2007), Cannabis Rose (2008), Strawberry Flowers (2008), Citron de Vigne (2009), Eat, Pray, Love (2010), Brown Sugar (2010), Fresh Life (2013), Honeysuckle (2014), Rose Morning (2018).

Where to buy

The Fresh line can be found at Blue Mercury, Sephora and selected department stores, including Neiman Marcus. There are also free-standing Fresh boutiques in New York City, Boston, San Franciso, Los Angeles, Las Vegas, Dallas, London (you can find a complete list on the website, see below).

Website

Fresh

Further reading

See all articles on Now Smell This tagged Fresh.