Fresh will launch a trio of fragrances — Eat, Pray, Love — in conjunction with the upcoming Julia Roberts movie of the same name (based on the book by Elizabeth Gilbert; you can watch the trailer here).
Eat ~ featuring lemon, basil, bergamot, plum, red currant, rose, caramel, meringue and vanilla.
Pray ~ with notes of elemi, pink pepper, juniper berry, incense, peony, rose, patchouli, amber and musk.
Love ~ bergamot, red currant, mango blossom, tiare, dewy jasmine, sandalwood, vetiver and velvet amber.
Fresh Eat, Pray, Love will launch in July, in 30 ml Eau de Parfum ($32 each) and in matching candles. (via wwd)
Pray sounds worth trying, Whats that book about anyway? I didn’t even bother googling.
I agree, Pray sounds nice.
I think the book – and I haven’t read it yet, mind, so I could be wrong – is about a woman’s world travels and personal journey.
Pray sounds good here as well. If memory serves, the novel is about a woman’s travels after a traumatic divorce – and she apparently vows never to marry again but met a man on that trip that she is now married to! There is a sequel novel about the subsequent marriage.
Not a novel – more of a memoir.
That’s what it seems to be about, yes. Never heard of the book but I watched the trailer.
I will probably get Eat. Lemon meringue!
It sounds yummy doesn’t it?
That one does sound fun!
I think they all sounds yummy. I have always loved Fresh. I am wearing Fig/Apricot at the moment. Lovely summerscent. I have to give the new ones here, a try..might have them all 3 =)
At least they’re reasonably priced!
Just tried the Fig Apricot the other day – it is very interesting!
I have to share this with a friend who enjoyed the book.
Apparently the book is polarizing in a love-it-or-hate-it way … in that way that “existential crisis memoirs” can either seem self-indulgent or interesting and authentic. I’m indifferent (leaning toward thinking it’s self indulgent — “how NICE for you being able to go to Italy/India/Bali with your fat publishing advance — okay, just envious!) and will probably end up seeing the movie though Julia Roberts is meh to me.
Anyway, about the fragrances: wouldn’t mind trying for the heckuvit. Is Fresh carried in most Sephoras IIRC?
The title alone is enough to make me hurl, so I’ll not likely go near the book or the movie, unless some unwitting soul foists it upon me (as happened with The Secret Life of Bees, which I wound up liking in spite of myself). Yes, Sephora carries the Fresh line.
And hey…looks like Fresh DID do a good job of matching notes to the names.
I’ll sniff ’em just for that alone. (See? I’m easy to please.)
Joe, it sounds that way (polarizing). I think they’re saying these will exclusive to Fresh stores & the website, but we’ll see how it turns out. I did not like Fresh’s last movie tie in (Memoirs of a Geisha).
Yep, it is polarizing. The whole time I was reading it, I thought that if a guy behaved the way this woman did, and wrote about it, he would be tarred and feathered by every woman in the world, called spoiled and selfish and worse. But this is about fragrance, not behaviors. I haven’t found a scent by fresh that doesn’t start out fine but end up with me running in circles wondering if it would ever get to the base note. The work rather linearly on me.
When I heard JR was in the main role, I couldn’t help but imagine the formula montages sequences: 1) JR at various tables with food; eating; swooning over the food; the laugh; full; pinching the waistline for fat check; sleepy and happy); 2) JR at the ashram trying to levitate (serious concentration, furrowed brow; falling out of position; the laugh; eventual self-satisfaction)…
Actually, it was sort of polarizing even WITHIN MY OWN MIND. I didn’t want to read the book AT ALL, and I usually avoid that kind of drek, but I hear the author on a radio program, and she was wonderfully candid and self-effacing, so I caved and bought the book… on sale, I hope. Anyway, I didn’t finish it, but it was sort of a mix of incredibly annoying and also really very funny.
I think she sort of ran out of steam at the end, though. As did I, which is why I left off before anything interesting went down in Indonesia.
Robin, did the press release say anything about whether this was a collaboration with Gilbert or the movie? Or are they just riding coattails? (I mean, you could hardly copyright those words as frag names–or could you…?)
Not speaking for Robin, but there’s got to be some quasi-official tie-in, because the logos (e.g., “eat” spelled in pasta) are the same artwork used for the book jacket and movie poster, etc.
Oh, good eye, Joe! So they are! So, never mind, R.
I find this very funny, and I bet Gilbert does, too.
Deal with Sony Pictures.
And adding — did not get a press release, this is via Women’s Wear Daily.
I did read the book (I’m a friend of one of the minor characters), so I cannot resist pointing out that it is about a woman’s spiritual journey, and how like us Americans (and maybe how like the author, who is a serious self promoter) to market a product based on a spiritual journey.
(The author “heals” herself from her depression by eating pizza in Italy, studying at an ashram in Indian, and learning about love in Bali. Of course, she got an advance on her book deal that paid for the trip, so she pretty much had to “cure” herself in the allotted time or there would be no book, right?)
Sorry—am I ranting?
The book was recommended to me and another friend by a third friend – my friend read it and told me not to bother. She said that she spent the whole book wanting to punch the author. Now, I generally make up my own mind about stuff, but I have a huge list of stuff to read that I really want to read and I’m am generally anti-self-indulgent-memoir anyway, so I’ve passed on the book (despite kind of wanting to know what the hype was about).
I have read both of the books and find that I had no empathy with a woman who could travel around for a year to get over her divorce. When I got divorced I had to work my butt off to make it on my own. I resent memoirs written by people who are self-absorbed and have no financial worries (at least none like mine). I know this is partly my issue and I will see the movie because I love Julia Roberts but will not buy the perfume because the author probably is making lots of money on the tie-in with Fresh. A little jealousy, Clare Sparkle??
I’ll probably test the perfumes – the 30 ml size could be quite an incentive to make a purchase. However, I feel I should give one defense for the book, too.
I liked the book – yes, it is self-indulgent at times but it’s also fun and she has a great sense of humor (or at least sense of humor I can relate to). More importantly for me – she gives a very good introduction to some of the fundamentals of yoga philosophy – in a very accessible way. Reading the book was enough of an inspiration to get back into my meditation practice – and that’s plenty as far as I’m concerned.
As for all the comments about the big book advance and one year of travel. Let’s get realistic here – the author was an established writer – as such she has way more flexibility and her day-to-day job. She probably could have done the same thing and done freelance work while traveling (let’s not forget that living in India and Bali costs a fraction of what you’d pay in the US). Successful people in any line of work take sabbaticals – so let’s not resent success here.
Totally agree with your last paragraph, Mila. I just know some people (including personal friends) love the book and some loathe it for various reasons — probably in the same way they felt about the “Under the Tuscan Sun” franchise. I’ve learned not to begrudge people their success even if the writing is not to my taste — and in this case, I haven’t even read any excerpts, so I’m mostly neutral but also not enthusiastic.
Before I read the book I had the same reactions to the idea of it, and the title of it that the majority here have. (Although I did recognize the genius of the title–I mean, a food book, a love story, and the spiritual market together at last in one simple three word title? Sign me up as a backer, if not a reader…)
Reading it surprised me out of my own snobbery. I think Gilbert is very smart, and she has an excellent sense of humor. All the criticisms above are warranted, but I totally agree with MilaK. I mean, she was a TRAVEL WRITER when she wasn’t working on her books. And she herself has been shocked by the mega-success of EPL, as have her publishers. Two of her first three books did well, in a quiet, critical success kind of way, but I’ve never seen the novel, not even at the talk she gave, which I attended, before reading the book BTW–that’s what convinced me. She was a highly entertaining speaker.
I’ll defend the book for all the same reasons MilaK did. I found I could relate to the author’s dark night of the soul moments, and her sense of humor. I mean, if you had the opportunity to travel for a year and get paid for it, why the heck wouldn’t you?
Probably won’t try the perfume. On the other hand, Javier Bardem is in the movie, so… I’ll definitely be checking that out!
Javier??? (droooooll)
I’m trying to imagine what the “Eat” fragrance could smell like, with lemon, basil, *and* caramel and meringue in the notes! Salad and dessert, both!
I have not read the book though it’s been recommended to me a billion times. I have read some articles and seen a lecture on creativity by Elizabeth Gilbert which contained more than a little wisdom, so I’m certainly not going to knock her!
The book was good for what it was — a humorous memoir with vague wisdoms thrown in that aren’t too deep, but still interesting enough to turn the pages. I read it over a few days during vacation, and it made me both laugh and kept my interest. The author did get annoying at times, almost as if she was trying too hard to be funny, but it was a good, light read that served as a break from my usual fare
I’d recommend getting this book if anyone came across it at a thrift store and had a few lazy days ahead of them to read and think, but not think too much. For anyone looking for a better-written accessible memoir dealing with vague spiritual quests and Eastern thought, I’d say go with Herman Hesse.
“Pray” sounds nice. I’m hoping it will be spicy and dirty, with a sweetness reminiscent of cheap scented oils, like I imagine India to smell.
These sound kind of adorable… in a good way… kind of like the book itself….
Gosh, after reading through this I’m STILL on the fence about reading the book. Clever idea for a fragrance trio!
I love Fresh Pink Jasmine and kinda like Sugar Lemon. But I ordered their Strawberry Flowers from Sephora and now I have to send it back…
It just smells too strong of Citrus, for a long, long time, before it drys down to a softer floral…I mean like an hour. For one hour I smell like Orange Soda. 
Love sounds promising to me, but hey, I love love.
I’m looking for a light fresh floral for my family reunion coming up soon.
Suggestions anyone? It has to be under $30. Decants would be o.k. too. Thanks
Under $30? Hmmm, that is something of a challenge these days. Have you tried Pleasures? The retail price is a little more than $30, but if you have time to order online–I just checked Fragrance Net, and they have a 1.0 oz. EdP for $34–if you have a coupon or discount code, it could bring it within your price limit. You might also consider Coty Muguet des Bois, as It is very cheap. I have heard that it may have been reformulated, but you can find vintage bottles of eBay very reasonably. I recently got a vintage 2 oz. bottle of Edt (in a very pretty bottle) for about $12.
I tried Crown Bouquet recently because many cited it as a favorite spring perfume earlier this year. It IS very lovely, and, because it is discontinued, I’ve seen it offered very cheaply online. You could just google it to see what’s available now. Pacifica scents are also well-regarded and inexpensive.
Almost forgot–you might take a look at Sonoma Scent Studio. They offer 5 ml purse sprays for $17. I have only tried Champagne du Bois and Tabac Aurea, which do not meet your requirement of fresh and light, but Velvet Rose and Voile de Violette sound as if they might. They do sell samples of all their scents for about $3 each.
Ooh, I got Strawberry Flowers a while back unsniffed (the price seemed right, and I usually Like Fresh) and also ended up returning it. I thought it smelled like feet.
Some of my favorite light fresh florals are the scents by Antonia’s Flowers and L’Artisan Chasse au Papillons. Both would be quite affordable as decants.
Oh, and I just remembered one of my favorite fresh florals, that can be had for under $20 – Tommy Girl! To me it smells like the beach roses in Newport, a little bergamot and green tea. It’s lovely.
Thanks you guys for the suggestions. I just received my Antonia’s Flowers samples. I like the signature absolute. Darn it, Floret was a tad too heady, but lovely none the less. I think I’ll look through T.J. Max and see if I can find any gems.
Second on the Pacifica – Malibu Lemon Blossom is lovely, and the French Lilac is nice, too, if you like lilac. They come in both solids and sprays.
Woah – how many films companies are now simultaneously releasing fragrances alongside movies?!?! As if music albums aren’t enough?!? The Twilight Saga has its own fragrance (tapping even more deeply into the teenage market). Any more, does anyone know? This is obviously going to become a new phenomenon. It’s the natural extension of celebrity scents, I guess!
They sound okay. Hated the book though.
Wonder how they would be layered.
I was wondering why Fresh seems never identify the noses behind their fragrances. Anyways I am a huge fan of Sugar. I think it’s a wonderful citrus/gourmand work.
Therefore, I am looking for Eat as well.
Oh crap, what was i thinking? I mean I am looking forward to Eat. (that’s totally a pun.)
I’m nuts about Fresh’s Pomegranate Anise for walking outdoors on a winter’s night, and I used to own Cucumber Baies (given away when I moved once). I’ll try these if I happen to come across them.
Pretty savvy, this perfume launch. The three words lend themselves so well to scent “families.”
The book is indeed polarizing. I’ve read a lot of rants about the ending (which I won’t reveal). I wasn’t offended by the author’s use of a publishing advance (one that must have been hefty!) to fund her journey. I am fascinated (and a bit envious) when people find ways to weave together their professional and personal lives.
I suppose any memoir is by definition self-indulgent, so I can’t fault the author for that. She’s a good writer.
They look like Benefit created them. We don’t have Fresh in Europe, not until now anyway.
Pray sounds the best, give me incense anytime LOL
Pray sounds to me like a rough-around-the-edges “aphrodisiac” concoction I bought one time when I was a teenager. I wish I could remember the name of it, or where I bought it.