Matière Première, the French niche house of perfumer Aurélien Guichard, has launched Black Currant Extrait, a new unisex fragrance…
Matiere Premiere Metal Lavender ~ new fragrance
Matière Première, the French niche house of perfumer Aurélien Guichard, will launch Metal Lavender, a new unisex aromatic fougère fragrance…
Freestanding stores are a key part of Matiere Premiere’s strategy
The French niche fragrance brand closed 2025 with retail sales of about 80 million euros, up more than 70 percent year-over-year, with much of that organic gains.
Freestanding stores are a key part of Matière Première’s strategy. It now has four, with openings on Saint-Tropez’s Place des Lices in May 2025, Paris’ Rue Saint-Honoré in June 2025, Berlin’s Mitte borough in December 2025 and London’s King Street in Covent Garden in early March of this year.
— Read more in What’s Fueling Matière Première’s Robust Growth at Women's Wear Daily.
A deep feeling of satisfaction
I don’t see fragrance as something intellectual—all I hope for is that the perfumes I compose provoke emotions and give someone a deep feeling of satisfaction and uniqueness. Fragrances are a way of amplifying one’s sense of presence. That to me is the magic of perfume. It’s a way of communicating—choose your fragrance based on what you want to say.
— Perfumer Aurélien Guichard, quoted in Ways of Smelling with MATIERE PREMIERE at 032c.
The only perfumer in the world to cultivate his own ingredients
According to Matiere Premiere, Guichard is the only perfumer in the world to cultivate his own ingredients, namely the Rose centifolia in its Radical Rose scent, and tuberose, the central raw material in its French Flower fragrance.
The brand has dedicated fields in the Grasse region, with the entire production exclusively for its use, and said that by prioritising sourcing from additional ethical producers for other ingredients, it can ensure an ultra-high olfactive quality and level of sustainability in its practices.
— Read more in Matiere Premiere’s ambitions to open 20 new stores following Kering Beauté investment at Cosmetics Design Europe, and see also Kering Beauté Takes Minority Stake In Niche Fragrance Brand Matière Première at BeautyMatter.