Jo Malone London has launched Scent Scanner, a personalised fragrance wardrobe experience available exclusively on social media platform Pinterest.

The Scent Scanner, which is being rolled out across the US and France, will use artificial intelligence (AI) to translate the visual preferences users express on their Pinterest boards into personalised Jo Malone London fragrance recommendations.

— Read more in Jo Malone London launches personalised fragrance wardrobe on Pinterest at Cosmetics Business.