A spot for Jo Malone Amber Labdanum.
The daily lemming
From Jo Malone, a set of two Grapefruit & Rosemary Townhouse Dining Candles with holders: "Jo Malone's candles are grounded in the traditional English practices of candlemaking and fragrance, creating scents drawn from the traditional fragrances of the countryside. Here, for example, the brand offers a set of two dining candles complete with two holders, which emit intertwining fragrances of rosemary and grapefruit for a fresh and aromatic experience." £132 at Harrods in the UK.
Almost double the rate
The AI chatbot Estée Lauder Companies built for its Jo Malone London fragrance brand has a uniquely difficult task.
[...] Since a soft launch begun on Jo Malone in October, online shoppers who used the tool made purchases at almost double the rate of those who didn’t, helping Estée Lauder achieve that rare unicorn in generative AI: a tool that actually drives top-line growth.
— Read more in How Estée Lauder and Google Taught AI to Sell Fragrances at The Wall Street Journal.
Merry, mischief and mayhem
The holiday video from Jo Malone.
London life
Tom Hardy, back again but without his dog, for Jo Malone Cypress & Grapevine.