Oui, he knows of several fragrance companies that use AI. And oui, he’s smelled some of those creations. He remains unimpressed. “So far, I haven’t seen anything unusual, daring, or striking,” he says. “Without the human, all you get is a blend.” Another analogy: “If you told a machine you like blue, red, and pink, and then you asked the machine [for a painting], you would never get a Mondrian!”
— Francis Kurkdjian on artificial intelligence in perfumery. Read more in Robots Are Coming For Your Beauty Collection — Is the fragrance industry ready for artificial intelligence? Are you? at Elle. Hat tip to Kevin!