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Mesmerising fragrance advertising campaigns

Posted by Robin on 19 February 2025 Leave a Comment

From a young age, I wanted to be in the industry. France in the 80s was a time of mesmerising fragrance advertising campaigns. I would wait on Wednesdays for the person changing the posters at the bus stop, begging him to let me keep the fragrance ones. I was fascinated by them. I thought I wanted to invent the image, I suppose to be within the marketing team (though at the time I didn’t know what that was).

— Perfumer Céline Barel, quoted in “It’s important to me as a perfumer to work on meaningful projects.” Céline Barel on the years-long creation of Aesop Aurner at Russh.

Filed Under: perfume in the news
Tagged With: aesop, celine barel

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