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Browsing by tag: aesop

Mesmerising fragrance advertising campaigns

Posted by Robin on 19 February 2025 Leave a Comment

From a young age, I wanted to be in the industry. France in the 80s was a time of mesmerising fragrance advertising campaigns. I would wait on Wednesdays for the person changing the posters at the bus stop, begging him to let me keep the fragrance ones. I was fascinated by them. I thought I wanted to invent the image, I suppose to be within the marketing team (though at the time I didn’t know what that was).

— Perfumer Céline Barel, quoted in “It’s important to me as a perfumer to work on meaningful projects.” Céline Barel on the years-long creation of Aesop Aurner at Russh.

Aesop Aurner ~ new fragrance

Posted by Robin on 25 January 2025 3 Comments

Australian botanical brand Aesop will introduce Aurner, a new unisex floral fragrance, next month…

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Aesop Virere ~ new fragrance

Posted by Robin on 20 August 2024 Leave a Comment

Australian botanical brand Aesop has launched Virēre, a new unisex green woody citrus fragrance…

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Aesop Ouranon ~ new fragrance

Posted by Robin on 24 August 2023 4 Comments

Australian botanical brand Aesop will launch Ouranon, a new unisex spicy woody floral fragrance in the Othertopias collection, next month. Ouranon is reportedly the last in the series…

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Being more present

Posted by Robin on 13 April 2023 Leave a Comment

I'm always questioning why we’re wearing perfume and why we create perfume,” Barnabé Fillion tells me over Zoom from his Tokyo hotel room. “I'm not very interested by this idea of it being a very intense extension of your personality. For me, it's much more about connecting with your senses and being more present.”

— Read more in With Aesop's Gloam, Barnabé Fillion is Rebelling Against the Perfume Industry at Esquire.

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