• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Santa Maria Novella Bizzarria, Gelsomino & Magnolia ~ new fragrances

Posted by Robin on 13 June 2023 13 Comments

Italian niche line Santa Maria Novella will launch Bizzarria, Gelsomino and Magnolia, three new fragrances joining L'Iris in the brand's Eau de Parfum collection.

Bizzarria ~ "Bizzarria is an original, unexpected Eau de Parfum that pairs the hesperides traits with the resounding notes of cedarwood. Bizzarria is the most peculiar citrus tree of all: it brings the characteristics of lemon, bitter orange and etrog together. First studied in the Medicean gardens in 1644, it now returns to life thanks to its serendipitous rediscovery in the garden of Villa Medicea di Castello in 1980. [...]The olfactory architecture of Bizzarria Eau de Parfum intrigues since the beginning, enthralling its guests with timur pepper and the unmistakable, ambiguous sweetness of neroli. It goes on telling its incredible polytropic qualities with the heart notes of orange blossom absolute, davana and ginger. At the base, cedar wood and musk: the enveloping attitudes that make the impression of beauty last, over the dazzle, en profondeur."

Gelsomino ~ "This is the story of Cosimo III de’Medici and of his dear “Stufa dei Mugherini”. This is the story of a falling in love: the jasmine that struck the Granduca’s senses was of a special variety, that came from Goa in 1688. More similar to a small rose than to a classic jasmine, the Granduca Cosimo III had a special greenhouse built for it, and banned its cultivation in all the realm. [...] The daring olfactory construction of Gelsomino Eau de Parfum brings the special tale of Cosimo III de’ Medici and his Stufa dei Mugherini into our everyday lives: bergamot, tangerine and pink pepper welcome us in the top notes. At the heart, the mystery unfolds with sambac jasmine absolute, geranium and ylang-ylang. Finally, the greenhouse opens entirely with cedar wood and musk."

Magnolia ~ "Magnolia Grandiflora is a grandiose evergreen tree whose traces can be found also in the prehistoric era. It questions our notion of time with its unusual ability to pass through times, to adapt to different environments, and to preserve its one-of-a-kind individuality. A rare talent that reminds of Officina Profumo-Farmaceutica di Santa Maria Novella’s own history. An awe-inspiring exemplar of Magnolia Grandiflora also graces the facade of Villa Medici di Castello: this species arrived in Florence in the 18th century, and it was soon grown in the Medici's family possessions. Magnolia Eau de Parfum embraces all the characteristics of the tree that defied time into a powerful olfactory landscape. With an enthralling opening of white rose and geranium, it confers a multi-layered depth with the heart of magnolia grandiflora paired with the absolutes of magnolia champaca..." Additional notes include jasmine, amber and musk.

Santa Maria Novella Bizzarria, Gelsomino and Magnolia will be available in 50 ($180) and 100 ($275) ml. Look for them later this month.

(via us.smnovella, found via wwd)

Possibly of interest

Santa Maria Novella Ambra & Incenso ~ new fragrances
Santa Maria Novella Acqua & Quercia ~ new fragrances
A handful of roses ~ fragrance reviews

Filed Under: new fragrances
Tagged With: santa maria novella

Advertisement


13 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Turtje says:
    13 June 2023 at 10:46 am

    Bizzarria sounds very nice! Will try that one for sure!

    Log in to Reply
    • Robin says:
      13 June 2023 at 11:45 am

      That one sounds most appealing to me too.

      Log in to Reply
  2. 2LipsinHolland says:
    13 June 2023 at 11:07 am

    I don’t want to sound horrible but I am not happy about Santa Maria Novella’s new packaging on products. Give me ancient Italian apothecary any day but this new stuff? – mediocre…

    Log in to Reply
    • Robin says:
      13 June 2023 at 11:45 am

      I think they’re trying to maintain the look but also go “fancier”? No idea, but it must be working apparently the sales are way up under new ownership.

      Log in to Reply
    • AnnJune says:
      13 June 2023 at 3:21 pm

      Agree! Much prefer the old packaging. Still looking forward to trying these regardless…

      Log in to Reply
  3. Hera says:
    13 June 2023 at 11:14 am

    I have an old bottle of Magnolia, is this a new Magnolia? I am intrigued to try !

    Log in to Reply
    • Robin says:
      13 June 2023 at 11:43 am

      The old one was cologne, this is EdP. No idea how close this will be to the original.

      Log in to Reply
  4. meredifay says:
    13 June 2023 at 2:17 pm

    I love that this house has such a long and storied history! I haven’t found a perfume from here that I am crazy about, but all of these three seem interesting enough to seek out a sniff whenI can…

    Log in to Reply
    • Isabella says:
      13 June 2023 at 2:28 pm

      I’m deeply crazy about their Caprifoglio — it’s my Platonic ideal of a summer cologne!

      Log in to Reply
      • meredifay says:
        13 June 2023 at 4:25 pm

        Ah, thanks for the suggestion!

        Log in to Reply
      • 2LipsinHolland says:
        14 June 2023 at 5:38 am

        Caprifoglio was my signature scent from 98 to 2001. Absolutely GORGEOUS!

        Log in to Reply
  5. Turtje says:
    13 June 2023 at 2:40 pm

    I love Aqua du Sicilia, a strong and spritzy cologne for summer! And for the autumn and winter I love Tobacco Toscano, such an elegant and easy to wear scent! And further I’d say I’m also a big fan of all their non-colonia/parfum stuff like the soaps and handcreams or even their liquors, santé 🥂

    Log in to Reply
  6. chocolatemarzipan8 says:
    13 June 2023 at 4:33 pm

    My favorite of the line has always been Melograno which I shared with my son. The prices have really increased! Is it because they are EDP? I’m pretty sure Melograno was $125 for 100 ml

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

15 March ~ swapmeet

3 April ~ damage poll
26 April ~ splitmeet

3 May ~ spring reading poll
17 May ~ Haiku challenge!

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.