The way I remember the experience was very innocent. We sat with a group of people from Coty, we were just talking and they had some rough ideas, visuals to show me. We all gravitated towards this idea of a Daisy on a bottle. I don't know which came first: the name of the bottle or whatever. I had a dog named Daisy, and she got her name from Daisy Buchanan of The Great Gatsby. Daisy is one of my favorite characters in literature. Plus, I love the irony of a floral coming from a flower that had no scent. So all those things appealed to me.
— Marc Jacobs on the creation of Daisy. Read more in Marc Jacobs Is a Fragrance Hitmaker—and He’s Just Done It Again at Harper's Bazaar.
Daisy Buchanan is a criminally underwritten character, odd choice for favorite literary character unless, you know, that’s just a marketing statement. Besides, Daisy would wear a perfume that smells like money, to go with her voice- I’m thinking Apres L’Ondee or Jicky.
Extremely odd choice and I am forced to suspect that he made it up after the fact.
Given Marc Jacobs’ reputation as a party animal, a girl like Daisy might be right up his alley. I’ve seen all those interations of Daisy the perfume, but I can’t say I remember how any of them smell. The daisies we have here (white Shasta type daisies that have sort of acclimated and appear in clumps along our driveway whenever they happen to find a patch of persistent sunshine) are not just scentless, but rather stinky. Lovely to look at, though.
The original Daisy was a decent, cheerful & young sort of thing. I have missed most of the follow-ups.
It makes sense that his main interests are the advertising, bottle, box, but it sounds like he has little interest in how his perfumes smell. Maybe his customer base, those with the “Daisy gardens”, don’t care much either? His first perfume was his best, imo.
True, it would be interesting to learn which ones of the line are most popular on the basis of how they actually smell and perform as a perfume.
And sounds like it was nearly an accident.