The way I remember the experience was very innocent. We sat with a group of people from Coty, we were just talking and they had some rough ideas, visuals to show me. We all gravitated towards this idea of a Daisy on a bottle. I don't know which came first: the name of the bottle or whatever. I had a dog named Daisy, and she got her name from Daisy Buchanan of The Great Gatsby. Daisy is one of my favorite characters in literature. Plus, I love the irony of a floral coming from a flower that had no scent. So all those things appealed to me.
— Marc Jacobs on the creation of Daisy. Read more in Marc Jacobs Is a Fragrance Hitmaker—and He’s Just Done It Again at Harper's Bazaar.