Burberry will launch Hero, a new fresh fragrance for men. Burberry Hero will be fronted by Adam Driver.
Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity.
Burberry Hero Fragrance is an enthralling marriage of strength and freshness, signifying the modern mans duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumers palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginias Apalacian, [sic] the Atlas Mountains in Africa, and the Himalayas in Asia.
Burberry Hero will be available in 50, 100 and 150 ml Eau de Toilette.
Update: Hero was developed by perfumer Aurélien Guichard.