Lily James for My Burberry Blush.
The 2018 holiday video from Burberry, with Naomi and Valerie Morris-Campbell, Kristin Scott Thomas, M.I.A. and Matt Smith. (Vogue UK says: “In contrast to the festive campaigns under Christopher Bailey, which were as warm-and-fuzzy as they come thanks to a line-up of British favourites including Julie Walters, Riccardo Tisci’s holiday outlook is less saccharine, more eccentric.” If you were hoping for more warm fuzzies, here are the 2015 and 2016 extravaganzas. I missed the 2017 one — featuring Cara Delevingne and Matt Smith — altogether so I’ve included it below the jump.)
The background: Burberry’s first pillar fragrance since the license moved from InterParfums to Coty, Burberry Her aims to evoke the youth, bustle, energy and creativity of London for women who are ‘Londoners at heart’. It also appears to be aimed at increasing Burberry’s share of the lucrative Asian market.