Jo Malone will launch the limited edition The Brits: Marmalade Collection for Summer 2021. The set includes one relaunch (Blackberry & Bay) and four new fragrances (Elderflower Cordial, Orange Peel, Rose Blush, Tangy Rhubarb). Look for them later this month; so far I have descriptions of two, Elderflower Cordial and Rose Blush.
Inspired by the British love of jam making, our perfumers have created five unique fragrances celebrating the fruit flavors of the British pantry. To capture the vibrant scent of summer fruits, we’ve steam-distilled fruits and berries to extract its all-natural flavor and create these fine fragrances.
Elderflower Cordial ~ "Delicate elderflower buds harvested from the hedgerows on a cloudless morning. The soft, powdery appeal of these tiny white flowers inspire a very British recipe. Their floral notes are complemented by hawthorn and mixed with the tartness of summer-green gooseberries." (Note: this is quite possibly a relaunch or redo of 2013's Elderflower & Gooseberry.) Update: it is, in fact, a relaunch.
Rose Blush ~ "Delicate rose petals suspended in a delectable jelly. The charm of these blushing pink petals inspires a prized preserve. Vibrant basil and a juicy note of lychee add a modern twist to this pretty floral scent, cocooned in the comforting embrace of white musk." Update: Rose Blush was developed by perfumer Nicolas Bonneville:
We did a lot of work on the texture of Rose Blush, really trying to tease out that transparent jelly effect. This was quite challenging, because with most extracts of rose you get something a bit honeyed and even a bit spicy, which can translate as quite old-fashioned. We worked hard to make our rose petal-fresh and added a hint of basil leaf in the top notes for a green, herbaceous twist.
The Jo Malone Marmalade Collection fragrances will be available in 30 ml Cologne, and in a coffret with all 5 in a decorated tin. Elderflower Cordial and Rose Blush can be ordered now from Cos Bar, $74 each.
(via cosbar) (Updated text via jomalone.co.uk)