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Jo Malone Elderflower Cordial & Rose Blush ~ new fragrances

Posted by Robin on 8 April 2021 23 Comments

Jo Malone will launch the limited edition The Brits: Marmalade Collection for Summer 2021. The set includes one relaunch (Blackberry & Bay) and four new fragrances (Elderflower Cordial, Orange Peel, Rose Blush, Tangy Rhubarb). Look for them later this month; so far I have descriptions of two, Elderflower Cordial and Rose Blush.

Inspired by the British love of jam making, our perfumers have created five unique fragrances celebrating the fruit flavors of the British pantry. To capture the vibrant scent of summer fruits, we’ve steam-distilled fruits and berries to extract its all-natural flavor and create these fine fragrances.

Elderflower Cordial ~ "Delicate elderflower buds harvested from the hedgerows on a cloudless morning. The soft, powdery appeal of these tiny white flowers inspire a very British recipe. Their floral notes are complemented by hawthorn and mixed with the tartness of summer-green gooseberries." (Note: this is quite possibly a relaunch or redo of 2013's Elderflower & Gooseberry.) Update: it is, in fact, a relaunch.

Rose Blush ~ "Delicate rose petals suspended in a delectable jelly. The charm of these blushing pink petals inspires a prized preserve. Vibrant basil and a juicy note of lychee add a modern twist to this pretty floral scent, cocooned in the comforting embrace of white musk." Update: Rose Blush was developed by perfumer Nicolas Bonneville: 

We did a lot of work on the texture of Rose Blush, really trying to tease out that transparent jelly effect. This was quite challenging, because with most extracts of rose you get something a bit honeyed and even a bit spicy, which can translate as quite old-fashioned. We worked hard to make our rose petal-fresh and added a hint of basil leaf in the top notes for a green, herbaceous twist.

The Jo Malone Marmalade Collection fragrances will be available in 30 ml Cologne, and in a coffret with all 5 in a decorated tin. Elderflower Cordial and Rose Blush can be ordered now from Cos Bar, $74 each.

(via cosbar) (Updated text via jomalone.co.uk)

Possibly of interest

Jo Malone Highland Heather, Mallow On The Moor, Melancholy Thistle & Wild Achillea ~ new fragrances
Jo Malone Wild Swimming ~ new fragrances
Jo Malone Night Collection ~ new fragrances

Filed Under: new fragrances
Tagged With: jo malone, limited edition, nicolas bonneville

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23 Comments

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  1. Jessica says:
    8 April 2021 at 1:02 pm

    Is it horrible that I don’t even care what these smell like, I just want them for the bottles?

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    • Hilde says:
      8 April 2021 at 1:17 pm

      No!! Or maybe yes, but then I’m horrible too!

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    • Robin says:
      8 April 2021 at 2:11 pm

      They are cute, and like them much better than the last Blossoms set.

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    • Oakland Fresca says:
      8 April 2021 at 3:10 pm

      My response, verbatim.

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    • Turtje says:
      8 April 2021 at 3:34 pm

      Aargh, I agree even if I don’t want to… :) The orange peel one sounds particularly attractive!

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  2. scentfromabove says:
    8 April 2021 at 1:27 pm

    Can’t wait to try Tangy Rhubarb! Sounds like it will be nice!

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    • Robin says:
      8 April 2021 at 2:11 pm

      I have some hopes for orange peel.

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      • irisjasmine says:
        8 April 2021 at 8:49 pm

        Same here! I have a face cream that smells like orange peel, and I always wish for a perfume.

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  3. Nancyleandros says:
    8 April 2021 at 1:51 pm

    Nice! Sign me up for the coffret.

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  4. Isabella says:
    8 April 2021 at 2:22 pm

    Jo Malone and I generally don’t get on, but I’d love to find a true-to-life elderflower fragrance! I splash elderflower cordial and Ste. Germaine liquer in everything I can…

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    • Vee says:
      8 April 2021 at 6:28 pm

      Same! I wish St Germaine would just make a fragrance and sell it in a smaller version of their regular bottle

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      • Isabella says:
        8 April 2021 at 8:13 pm

        Man, would that ever look good on a dressing table!

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        • Vee says:
          8 April 2021 at 9:57 pm

          I maybe just spent the last hour googling to see if Bacardi, which owns St Germaine, has ever commissioned or collaborated on a perfume. Looks like they did way back in the day, but not recently. They do, however, have a link for people to submit ideas on their corporate website, so we could just bombard them with this. :)

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      • kindcrow says:
        8 April 2021 at 8:42 pm

        Oh, that would be awesome! I enjoy the elderflower note in Pink Molecule by Zarko Perfume.

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        • Vee says:
          8 April 2021 at 9:58 pm

          Thanks for the tip – I’ll have to look into that one. I have high hopes for this Jo Malone one too

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  5. Tea Thyme says:
    8 April 2021 at 4:50 pm

    The collection’s theme and bottle retro design appeals to me. It will be worth a trip to me to go to Bloomingdale’s or Nordstrom and spray up my arms, and then smell them outdoors without a mask. Knowing myself I will get at least one.

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  6. viridiaan says:
    8 April 2021 at 6:41 pm

    Oh these look great… I love marmalade! My Mum had some of the old Keiller’s marmalade stoneware and ceramic jars. My parents were from Perth very close to Dundee where it was made. I’ll look out for the Orange Peel and Tangy Rhubarb! They have a very ‘homemade’ look to them – perhaps influenced by all the cooking we’ve been doing this past year?

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  7. Coumarin says:
    8 April 2021 at 8:11 pm

    These are so cute, though I was more interested when I thought they were part of a new series by CdG….

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    • Robin says:
      8 April 2021 at 8:44 pm

      HA, yes. Then I’d have to order at least one unsniffed.

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      • hajusuuri says:
        8 April 2021 at 9:40 pm

        You would never! ?

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      • Coumarin says:
        9 April 2021 at 12:23 am

        What would Donatello say?!

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        • Coumarin says:
          9 April 2021 at 12:23 am

          I swear I typed Donatella….

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  8. Desirae says:
    9 April 2021 at 11:23 am

    Oh, these retro bottles are SO charming. What a great design!

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