• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Biggest olfactory flex

Posted by Robin on 27 February 2021 5 Comments

H24’s biggest olfactory flex is rosewood essence – the ultra-rare ingredient extracted from a wild South American tree. After much searching, [perfumer Christine] Nagel found a sustainable supplier of the extract in Peru.

“Can you imagine when I said to Hermès that we should work with a small producer, far away in a remote area of Peru? I was told, ‘Well, we’re going to see for ourselves, just to make sure it’s serious,’” she says. There was zero kidding around: an Hermès buyer took a plane, a bus, a boat – and a solid walk – to reach the supplier and certify the operation. Nagel says she’s proud to be working with a micro-supplier, and to be supporting a sustainable producer.

— H24 is the latest fragrance from Hermès. Read more in Art Versus Science: In Conversation With Hermès' Christine Nagel at GQ Middle East.

Filed Under: perfume in the news
Tagged With: christine nagel, hermes

Advertisement


5 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. nathanthomas50 says:
    27 February 2021 at 11:14 am

    Oddly, it didn’t surprise me at all that a buyer from Hermes fancied a free holiday in Peru “ just to make sure it’s serious” rather than trusting Nagel. I’m only surprised the whole buying & marketing team didn’t tag along too !

    Log in to Reply
    • Robin says:
      27 February 2021 at 11:32 am

      Seriously.

      Log in to Reply
  2. stinker_kit says:
    27 February 2021 at 11:22 am

    I love this. For all kinds of reasons. Direct sourcing materials, dealing directly with the people that cultivate and distill your raw materials. Your purchase sustaining rosewood growers. One of my favorite notes in perfumery and now usually a created accord because rosewood, let’s identify the correct tree, Aniba rosaeodora, is an endangered tropical tree. The entire tree is fragrant, bark, wood, leaf, blossom and root. Traditionally, rosewood distillation required the entire tree to be felled and chipped and steam distilled but I am hoping that this new project in Peru has figured out how to use the flower and the leaf, thus sparing the tree. Because natural systems are always about complex webs of relationships between flora and fauna, this tree sustains birds, mammals and insects. The two prominent fragrant molecules present in rosewood are linalool and rubranine. Whew, what a botanical geek fest!

    Log in to Reply
    • Robin says:
      27 February 2021 at 11:33 am

      Thanks for letting us join into the botanical geek fest :-)

      Log in to Reply
    • Sebastian says:
      27 February 2021 at 11:01 pm

      Interesting, I had no idea the whole tree ia fragrant.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Jay-Z Is Owed $6.8 Million in Unpaid Royalties From a Perfume Company, N.Y. Court Rules" (robb report) https://t.co/ceDFHKcu6h,
  • "These solid perfumes are made for a summer getaway" (harpers bazaar) https://t.co/X9eIxxwfkU,
  • "The Most Poetic Scent? Between the Pages of a Book" (vogue) https://t.co/d4dg6OPgca,
  • "'Meg' the corpse flower is blooming at the Houston Museum of Natural Science" https://t.co/bc9DWArOa9,
  • "The 12 Best Wedding Perfumes for Every Type of Bride" (elle) https://t.co/tr0ZV6ihTj,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

March 2023
February 2023
January 2023
December 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

20 May ~ Haiku Challenge
20 May ~ splitmeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.