The (perfume-free) holiday video from Hermès.
Once I did a simple one with almost nothing in it: a beach, a reef sculpted from white marble which resembled a wave, a pair of sunglasses, and a swimsuit. And I had Eau d’Orange Verte sprayed into the street. Jean-Louis Dumas’ initial reaction was to say “But Leïla, there’s nothing there!” and then he saw a lady inhale the scent and he said to her, “Breathe, Madame, breathe,” and with that he attracted more people, passed on my story, and there was soon a crowd.
— Leïla Menchari, longtime director of window displays and of the silk colors committee at Hermès; her Tunisian garden was the inspiration for Un Jardin en Méditerranée. Menchari died earlier this month of coronavirus; she was 93. The quote is from Goodbye to Tunisian Hermès Dreamweaver. Remembering Leïla Menchari at Vogue Arabia; you can also read obits at New York Times, Archictectural Digest and Vogue UK. Hat tip to Kevin.
Not really relevant except Christine Nagel did do the fragrance: the spot for Rouge Hermès lipsticks.
A lemming for fans of Twilly d'Hermès, the Eau Poivrée flanker in the Twilly Charming edition: "Choose the new limited edition of Charming Twilly, the Hermès girls' lucky charm. A coral-coloured little four-leaf clover hangs from the silk tie as a distinctive sign. Freedom of style is worn as a charm!" In 85 ml at World Duty Free. (You can still find the 2019 version of "regular" Twilly d'Hermès with a horseshoe charm at Saks in the US or Myer in Australia.)