Hermès will launch H24, a new fragrance for men, in February.
H24 was developed by house perfumer Christine Nagel and inspired by the ready-to-wear collections of the brand's creative director of menswear, Véronique Nichanian. The "backbone" of the new fragrance is clary sage; additional notes include narcissus and rosewood. The synthetic molecule sclarene is used to recall the "warm metallic steam" Nagel smelled in the tailoring rooms at Hermès — the scent of "applying damp cloths onto wool suits before pressing them with a heavy metal iron".
“I think it is part and parcel of the way Hermès sees things” says Nagel of the fragrance. “Very discreet, elegant, an attention to the world.”
Hermès H24 will be available in 100 ml Eau de Toilette, and presumably other sizes as well.