I never imagined the bottle standing vertically. Never. In my mind, women didn't need another object to put on their bathroom shelves. I pictured a flat, refillable, ultra-portable bottle with the proportions of a smartphone, which the hand is already used to. I wanted to create a bottle so thin that we had to construct various ways to create it.
— Architect and industrial designer Chafik Gasmi on the bottle he created for Lancôme Idôle. Read more in How Perfume Bottle Designs Affect Your Perception of the Scent Inside at Allure.
Interesting article but I am not sure about the selections they highlighted- there are so many interesting bottle designs they overlooked in favor of new releases.
That’s probably what most Allure readers would want to read about, I’m guessing?
If we’re talking about perfume, it wouldn’t (shouldn’t) have been put on a bathroom shelf anyway, right?
That was my immediate reaction too.
For those of us into the bottle as much as the juice, this is a really good article.
Glad you liked it!
They decided to create a perfume that was as thin as the bottle itself lol Lancôme Idôle makes La Vie Est Belle looks like niche in comparison, really awfully generic
Ha, no small feat!