"I get the chance to see perfume formulas that I would never have thought of myself," says Apel. Because knowledge and experience often pose as limits to creativity: "I tend to prefer certain ingredients and want to make a very specific kind of scent," he admits.
Philyra is more impartial in her approach.
— Perfumer Dave Apel, talking about the artificial intelligence system Philyra (we have mentioned this before here and here). Read more at Artificial intelligence creates perfumes without being able to smell them at DW. (And Philyra's first fragrances have just launched: O Boticário Egeo On Me and Egeo On You; the text is in Portuguese.)