Tom Ford has launched Sole di Positano, a new citrus floral fragrance. Sole di Positano joins the Neroli Portofino collection in the Private Blend range.
INTRODUCING SOLE DI POSITANO, A BRIGHT NEW DIMENSION BURSTING WITH A LUXURIOUS M_LANGE [sic] OF SUN-DRENCHED CITRUS. THE DELECTABLE NEW SCENT FROM THE NEROLI PORTOFINO COLLECTION EVOKES THE DREAM-LIKE BRILLIANCE OF THE ITALIAN COAST WITH SUCCULENT BITE. A MASTERFUL BLEND OF ITALIAN BERGAMOT, PETITGRAIN BIGARADE, LEMON AND MANDARIN GLEAMS WITH THE SHARP CONTRAST OF SHISO LEAF, REFLECTING THE SUNLIT VIBRANCY THAT EVOKES THE COASTAL PARADISE.
Tom Ford Sole di Positano is available in 50 ($225), 100 ($305) or 250 ($595) ml Eau de Parfum.
(via tomford, additional information via glamour.es)
Update: Additional notes include ylang ylang, sandalwood, jasmine, muguet, orange blossom and musk.
I just have a feeling that the sillage on this one is just….meh. It is probably that beautiful, citrusy scent that I would love, but would last all of 10 minutes on me. I love TF scents, but don’t feel that this would be worth the money like some of the others.
We are coming from the opposite ends since I don’t think any of the Private Blends are worth the money. Still, I don’t think Tom Ford has yet found the upper limit for what people will pay for a citrus cologne with his name on it
Speaking of which – a year or so ago Tom Ford discontinued Bois Marocain from the private blend range – last month it was relaunched in Harrods in the same bottle, but with a new gold plaque on the front like the neroli forte bottles. The price ? £250 for 50ml – nearly double the £135 price it was when it was discontinued. I can see a new Tom Ford cash-making trend of discontinuing fragrances then relaunching them as ‘from the vaults ‘ exclusives at double the price they were!
Yeah, saw that. But am I wrong, or has he not been cycling the discontinued ones in & out this way, as exclusive limited editions or something? Or, I read he was going to do this regularly, or something (???)
Anyway, yes, we both see that he did just that. Tom Ford understands his market perfectly.
He did , but they were always at the same price as the regular PB’s – Amber Absolute , fleur de chine, Italian cypress etc all came back as exclusive limited releases at the same price as they were. This is the first ‘exclusive ‘ rerelease that’s double the price of the original release and in a tweaked bottle with the plaque. I guess adding a gold plaque justifies the extra £115 !
Ah, gotcha. Well, gold toned labels don’t grow on trees
I still have some bottles left from the original line-up of moss breches , purple patchouli, Bois rouge, Japan noir etc which are all long gone now – I’m hoping that maybe he’ll recycle some of those back as exclusives (though the moss may cause reformulation issues) but not at these new ‘exclusive’ prices !