In the case of the perfumes Philyra made for Boticário, the brand asked for scents that would target millennials living in Brazil. Philyra compared formulas against scents that were popular in that area and age range and came up with two. The first, according to Symrise senior perfumer David Apel, smells like “things I only can associate with exotic cuisine … fenugreek seeds, green cardamom pods, carrot seed, all wrapped with a milky, buttery, rich base note.”
— Last week, when I reported on the AI system IBM is developing for fragrance company Symrise, I missed the more detailed description of its first two fragrance efforts. It's at Vox; read more at Is AI the future of perfume? IBM is betting on it.