Dave Apel, who started in the perfumery business in 1980, says Philyra learned as any perfumer would. “It essentially learned the combinations of materials that are aesthetically pleasing, if you will — things that have been traditionally seen to work together, a kind of balance of how the materials are harmonious or not, and where there is signature within a fragrance,” he says.
— The artificial intelligence system Philyra, created as a collaboration between IBM and fragrance company Symrise, will have its first perfumes on the market next year. Read more at The Scent of an AI at Datanami. (Also: Using AI to Create New Fragrances at IBM and Breaking new fragrance ground with artificial intelligence (AI): IBM Research and Symrise are working together at Symrise.)
The first AI perfume is a fruity floral? Oh dear
Lol. But at least “no more oud”
I find it highly ironic that iconoclastic perfumer Bertrand Duchaufour worked at Symrise before turning independent. His genius is about putting together accords and notes that clash and revealing the beauty in that strife. No AI could duplicate the works of the really creative perfumers, at least, not unless the SchnozLaserAI2000 goes rogue! And then we might have far more problems than a plethora of computer-created fruity-florals….bwahhahaha!
Nah, I don’t think that would be the case with a well written system (whether or not this is one is another question). Data can show many more things to be interesting combinations than you might think.
One would also expect humans to screen the output of the AI system.
That is true, it is clear in the article that Dave Apel worked on the formula after the AI created it.
Plus, we don’t know what the machine was asked to do — it may well have been asked to create a fruity floral.
It is being tested here in Brazil. O Boticario will launch a fragrance made by this AI intelligence
And it indicates that the first AI fragrance will be a cucumber one