• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Everything is based on the perfumer’s memory

Posted by Robin on 4 June 2019 3 Comments

In perfumery, we do not really have direct access to all our ingredients, because everything is based on the perfumer’s memory. His memory of ingredients, of what they smell, of their accords… The problem is, memory works by getting rid of unused information to better focus on what’s new, which is why we forget about things.

— Perfumer Calice Becker, talking about Givaudan's new AI system, Carto. Read more at “We aim to put artificial intelligence at the service of perfumers’ creativity,” Calice Becker, Givaudan at Premium Beauty News, or see Givaudan Fragrances launches ‘Carto’, its Artificial Intelligence powered tool to reinvent the way perfumers create at the Givaudan website.

Filed Under: perfume in the news
Tagged With: artificial intelligence, calice becker, givaudan

Advertisement


3 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. rickbr says:
    4 June 2019 at 10:43 am

    I suspect we are into an ai perfumery innovation racing.

    Log in to Reply
    • Robin says:
      4 June 2019 at 3:37 pm

      Yes, probably…Symrise wins the PR battle since they have a fragrance to market where the brand is touting the AI system — to my knowledge that’s the first.

      Log in to Reply
      • rickbr says:
        5 June 2019 at 6:24 pm

        Certainly they win. The masculine one is really surprising, but i don’t know if it will sell well – it’s almost as if you have made a niche fragrance calibrated to the mainstream market, truly intriguing. It seems some are not enjoying tough

        Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Revisiting the late Paco Rabanne’s journey from fashion spaceman to fragrance king" (prestige singapore) https://t.co/Rwb7YXLb1B, 20 hours ago
  • "This Perfume Trend Is Dividing Opinion — But I’m Obsessed" (refinery29 on rose fragrances) https://t.co/4AruKSXnDw, 20 hours ago
  • "The Biggest Fragrance Trends for 2023, According to Experts" (marieclaire) https://t.co/tVmxnyMEXX,
  • "Cult Shop: the perfumer drawing on her Māori heritage" (financial times) https://t.co/9HmkvBfcvm,
  • Imaginary Authors' limited edition Decisions, Decisions from 2020 is available again for a limited time… https://t.co/CL55QrsyTB,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

January 2023
December 2022
November 2022
October 2022
September 2022
August 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.