All wrapped with a milky, buttery, rich base note

Posted by Robin on 30 October 2018 4 Comments

In the case of the perfumes Philyra made for Boticário, the brand asked for scents that would target millennials living in Brazil. Philyra compared formulas against scents that were popular in that area and age range and came up with two. The first, according to Symrise senior perfumer David Apel, smells like “things I only can associate with exotic cuisine … fenugreek seeds, green cardamom pods, carrot seed, all wrapped with a milky, buttery, rich base note.”

— Last week, when I reported on the AI system IBM is developing for fragrance company Symrise, I missed the more detailed description of its first two fragrance efforts. It's at Vox; read more at Is AI the future of perfume? IBM is betting on it.

Bruno Fazzolari Vetiverissimo ~ fragrance review

Posted by Angela on 29 October 2018 29 Comments

Over the summer, a friend’s son, Anders, turned 13 years old. He’s a stylish kid — he likes to raid his departed grandpa’s closet for ascots and Gucci sunglasses and send the resulting selfies to his mom. He also enjoys the company of middle-aged women, so he asked to host his birthday party at my house.

He was impressed by my perfume collection. I suggested he try a spritz of Guerlain Vetiver. Now, Anders doesn’t have a lot of experience with perfume. When he was a kindergartner, he found a bottle of something Avon that he called his “man cologne” for a few weeks, but that’s it…

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