And with these sentiments in mind, Gorham set out to imbue Byredo’s aesthetic and enthusiasm for the senses into the outdoor lifestyle, from Eleventh Hour’s evocative aromatic elements to handpicking products symbolic of camping culture (Stanley thermos bottles! Vargo pots! JJJJound cutting boards!) to collaborating with renowned French chef Jean Imbert on an evolving menu of freeze-dried delicacies.
— Inside Byredo's Eleventh Hour pop up store in Paris. Read more at Exclusive: Get a First Look at Byredo’s Camping-Inspired Perfume Pop-Up in Paris at Vogue.