The brands included in the transaction are Wella Professionals (and its sub-brands), Sebastian Professional, Clairol Professional, Sassoon Professional, Nioxin, SP (System Professional), Koleston, Soft Color, Color Charm, Wellaton, Natural Instincts, Nice & Easy, VS Salonist, VS ProSeries Color, Londa/Kadus, Miss Clairol, L’image, Bellady, Blondor, Welloxon, Shockwaves, New Wave, Design, Silvikrin, Wellaflex, Forte, Wella Styling, Wella Trend, Balsam Color, Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, bruno banani, Christina Aguilera, Escada, Gabriela Sabatini, James Bond 007, Mexx, Stella McCartney, Alexander McQueen, Max Factor and Covergirl.
Transfer of certain fragrance brand licenses from P&G to Coty are subject to licensor consent.
— The beauty brands just transferred from Procter & Gamble to Coty. Read more at P&G Accepts Coty’s Offer of $12.5 Billion to Merge 43 P&G Beauty Brands with Coty at P&G Corporate Newsroom. Per Coty...
The transaction will instantly create one of the world’s largest beauty companies, with pro forma combined annual revenues of more than $10 billion based on fiscal year 2014 performance, strengthening its leadership position in the $300 billion global beauty industry. Together with P&G’s businesses, COTY is expected to become the global leader in fragrances and to significantly enhance its position in color cosmetics.
— Read more at Coty Inc. to Merge P&G’s Fragrance, Color Cosmetics and Hair Color Business into the Company at Coty.
Dear Coty, bring back Kingdom!!
Seems massively unlikely, but hey, you never know!
Wonder why they sold Cover Girl? Aren’t all those celebrity ‘models’ helping sales?
“P&G is looking to sell some of its beauty brands as part of a cost-cutting strategy by Chief Executive Officer A.G. Lafley. Lafley said in August he would reverse the Cincinnati-based company’s strategy of aggressive expansion and shed more than half its brands.
P&G said it would concentrate on 70 to 80 brands that have accounted for 90 percent of its sales over the past three years.”
P&G does keep a few beauty things, including Pantene & Olay, but Coty is now the world’s biggest fragrance company.
Well I suppose there is no sense in P&G carrying around dead weight. But Cover Girl? I didn’t think they’d let that one go.
Sounds like P&G bit off more than they could chew and have no room for seconds.
Does this mean they’re giving Patou to Coty too?
They sold Patou in 2011, to Designer Parfums