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Transfer of certain fragrance brand licenses

Posted by Robin on 10 July 2015 6 Comments

The brands included in the transaction are Wella Professionals (and its sub-brands), Sebastian Professional, Clairol Professional, Sassoon Professional, Nioxin, SP (System Professional), Koleston, Soft Color, Color Charm, Wellaton, Natural Instincts, Nice & Easy, VS Salonist, VS ProSeries Color, Londa/Kadus, Miss Clairol, L’image, Bellady, Blondor, Welloxon, Shockwaves, New Wave, Design, Silvikrin, Wellaflex, Forte, Wella Styling, Wella Trend, Balsam Color, Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, bruno banani, Christina Aguilera, Escada, Gabriela Sabatini, James Bond 007, Mexx, Stella McCartney, Alexander McQueen, Max Factor and Covergirl.

Transfer of certain fragrance brand licenses from P&G to Coty are subject to licensor consent.

— The beauty brands just transferred from Procter & Gamble to Coty. Read more at P&G Accepts Coty’s Offer of $12.5 Billion to Merge 43 P&G Beauty Brands with Coty at P&G Corporate Newsroom. Per Coty...

The transaction will instantly create one of the world’s largest beauty companies, with pro forma combined annual revenues of more than $10 billion based on fiscal year 2014 performance, strengthening its leadership position in the $300 billion global beauty industry. Together with P&G’s businesses, COTY is expected to become the global leader in fragrances and to significantly enhance its position in color cosmetics.

— Read more at Coty Inc. to Merge P&G’s Fragrance, Color Cosmetics and Hair Color Business into the Company at Coty.

Filed Under: perfume in the news
Tagged With: alexander mcqueen, bruno banani, christina aguilera, coty, dolce gabbana, escada, gabriela sabatini, gucci, hugo boss, james bond, lacoste, mexx, procter gamble, stella mccartney

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6 Comments

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  1. C.H. says:
    10 July 2015 at 12:48 pm

    Dear Coty, bring back Kingdom!!

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    • Robin says:
      10 July 2015 at 1:13 pm

      Seems massively unlikely, but hey, you never know!

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  2. Earthscent says:
    10 July 2015 at 3:41 pm

    Wonder why they sold Cover Girl? Aren’t all those celebrity ‘models’ helping sales?

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    • Robin says:
      10 July 2015 at 10:32 pm

      Via Reuters:

      “P&G is looking to sell some of its beauty brands as part of a cost-cutting strategy by Chief Executive Officer A.G. Lafley. Lafley said in August he would reverse the Cincinnati-based company’s strategy of aggressive expansion and shed more than half its brands.

      P&G said it would concentrate on 70 to 80 brands that have accounted for 90 percent of its sales over the past three years.”

      P&G does keep a few beauty things, including Pantene & Olay, but Coty is now the world’s biggest fragrance company.

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      • Earthscent says:
        11 July 2015 at 9:09 am

        Well I suppose there is no sense in P&G carrying around dead weight. But Cover Girl? I didn’t think they’d let that one go.
        Sounds like P&G bit off more than they could chew and have no room for seconds.
        Does this mean they’re giving Patou to Coty too?

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        • Robin says:
          11 July 2015 at 9:45 am

          They sold Patou in 2011, to Designer Parfums

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