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Browsing by tag: procter gamble

Transfer of certain fragrance brand licenses

Posted by Robin on 10 July 2015 6 Comments

The brands included in the transaction are Wella Professionals (and its sub-brands), Sebastian Professional, Clairol Professional, Sassoon Professional, Nioxin, SP (System Professional), Koleston, Soft Color, Color Charm, Wellaton, Natural Instincts, Nice & Easy, VS Salonist, VS ProSeries Color, Londa/Kadus, Miss Clairol, L’image, Bellady, Blondor, Welloxon, Shockwaves, New Wave, Design, Silvikrin, Wellaflex, Forte, Wella Styling, Wella Trend, Balsam Color, Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, bruno banani, Christina Aguilera, Escada, Gabriela Sabatini, James Bond 007, Mexx, Stella McCartney, Alexander McQueen, Max Factor and Covergirl.

Transfer of certain fragrance brand licenses from P&G to Coty are subject to licensor consent.

— The beauty brands just transferred from Procter & Gamble to Coty. Read more at P&G Accepts Coty’s Offer of $12.5 Billion to Merge 43 P&G Beauty Brands with Coty at P&G Corporate Newsroom. Per Coty…

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Snippets: Celebs, roses

Posted by Robin on 12 November 2007 2 Comments

In a crowded market place, it's more difficult for beauty companies to establish the next Chanel No. 5 or Old Spice. But consumers already identify with celebrities, so when distributors slap a recognizable name on a perfume bottle, there's less need for a huge marketing effort.

— Why celebrity fragrances persist, from Best-Selling Celebrity Scents in Forbes, with thanks to Jessica for the link.

P&G worried that the rose scent was too commonplace and old-fashioned. "But as we talked to him about flowers, we discovered that what he really liked was the sensuality of the rose, rather than the actual scent," recalls Mr. Bhasin.

That subtlety led P&G perfumers to take liberties when developing the Rock 'n Rose line. Despite its name, it has only a hint of rose among other notes... The final scent, meant to slightly modulate with subsequent versions, pleased the designer, who chafes at perfumes that "pinch the nose."

— From a fascinating article in the Wall Street Journal on Procter & Gamble's efforts in the prestige fragrance market, and particularly about Valentino's Rock 'n Rose and Rock 'n Rose Couture. Read more at P&G's Push Into Perfume Tests a Stodgy Marketer.

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