Seven scented stones

Posted by Robin on 28 December 2018 Leave a Comment

To take part in the virtual reality experience, in-store shoppers at Julieraque, located in Buenos Aires, Argentina, are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second unique video. Each stone is tied to a broad fragrance concept, like “citrus-watery,” “floral-fruity,” or “oriental-spicy,” rather than a particular perfume or brand.

— Coty tries out VR fragrance marketing. Read more at Coty Inc. launches VR experience for its perfume portfolio at Glossy, or head over to the Coty website to see a video.

Transfer of certain fragrance brand licenses

Posted by Robin on 10 July 2015 6 Comments

The brands included in the transaction are Wella Professionals (and its sub-brands), Sebastian Professional, Clairol Professional, Sassoon Professional, Nioxin, SP (System Professional), Koleston, Soft Color, Color Charm, Wellaton, Natural Instincts, Nice & Easy, VS Salonist, VS ProSeries Color, Londa/Kadus, Miss Clairol, L’image, Bellady, Blondor, Welloxon, Shockwaves, New Wave, Design, Silvikrin, Wellaflex, Forte, Wella Styling, Wella Trend, Balsam Color, Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, bruno banani, Christina Aguilera, Escada, Gabriela Sabatini, James Bond 007, Mexx, Stella McCartney, Alexander McQueen, Max Factor and Covergirl.

Transfer of certain fragrance brand licenses from P&G to Coty are subject to licensor consent.

— The beauty brands just transferred from Procter & Gamble to Coty. Read more at P&G Accepts Coty’s Offer of $12.5 Billion to Merge 43 P&G Beauty Brands with Coty at P&G Corporate Newsroom. Per Coty…

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Staying sexy is an all day job

Posted by Robin on 29 May 2014 8 Comments

The 1980s! First up, Billy Dee Williams for Jovan Musk Evening Edition. Below the jump, an ad for Coty Wild Musk.

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Coty L’Aimant ~ fragrance review

Posted by Angela on 5 May 2014 41 Comments

Coty L'Aimant, vintage advert

“Look what I found for you,” my coworker said and handed me a Coty L’Aimant perfume ad shrink-wrapped on cardboard. It was all in gold and red, featuring a woman in a 1950s coiffure gazing into a tiny stage peppered with various L’Aimant products, from perfume to compacts to body powder. Each product was adorned with a horseshoe magnet encompassing a heart. “To be a magnet — wear a magnet — always!” the copy said.

Well, I could use some magnetizing. Who couldn’t? I remembered the bottle of vintage L’Aimant Eau de Toilette stashed in my perfume cupboard. It was time to put it to the test.

François Coty and Vincent Roubert created L’Aimant over five years, and the fragrance launched in 1927 — for context, the same year that saw the birth of Lanvin Arpège, Caron Bellodgia, and Jean Patou Chaldée. In his book Perfume, Nigel Groom lists L’Aimant’s notes as bergamot, neroli, peach, strawberry, jasmine, rose, ylang ylang, vanilla, vetiver and sandalwood. The fragrance fell out of production, then relaunched in 1995, when Groom claims it became the most popular perfume in Great Britain…

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