Could it be the end of an era for one of beauty’s most storied names?
Buzz is swirling that Coty Inc. is looking for buyers, but it would not be a one-and-done deal, according to multiple industry sources.
Read more in Coty Looks to Be for Sale, According to Industry Sources at Women's Wear Daily via Yahoo.
On May 6, 2025, Coty announced the financial results for the first nine months and third quarter of fiscal year 2025, ending March 31, 2025. According to the report, net revenue for the third quarter of the fiscal year was $1.299 million, a 6% decline from the previous year period. Prestige net revenue over this period was $829 million with a 4% decrease and consumer beauty net revenue was $470 million with a 9% decrease. The company attributes these decreases to headwinds caused by fluctuations in exchange rates.
— Read more in Coty Reports Third Quarter Financial Results, Shares Multi-Pronged Plan for 2026 and Beyond at Perfumer & Flavorist.
Where most perfumers in the industry emphasized the use of potent concentrations of natural ingredients, Coty’s leaders chose to invest in a scientifically advanced, time-released formula called molecular aura. This innovation bolsters the notes in a fragrance to ensure a stronger, more impactful, longer-lasting olfactory experience.
— Read more in Inside Infiniment Coty Paris’s High-Tech Fragrance Collection at Elle.
Foregoing the traditional perfume pyramid of top, heart and base notes, Infiniment Coty is constructed in a 'spherical' manner using patent-pending 'Molecular Aura'. "There is a molecule that allows you to control how the different ingredients evaporates exactly. Instead of having the pyramids, we have a sphere where everything evaporates at the same speed in all directions," explains Nabi. In other words, what you spritz at 6am, will smell exactly the same come sunset.
— Read more in How Infiniment Coty is redefining traditional fragrance compositions at Harper's Bazaar UK.
Fragrance was the standout growth driver for Coty, particularly in the prestige category, which grew 6% in reported revenue. ... Like-for-like sales for Burberry Goddess and Goddess Intense grew 17% in Q1. Coty also reported that Marc Jacobs Daisy Wild, launched at the beginning of the year, is now in the top three female fragrances for the U.K. and Germany. The company reported that, while it is a comparatively small portion of the Coty portfolio, the ultra-premium fragrance category saw a 17% growth in like-for-like sales.
— Read more in Coty defies beauty slowdown with fragrance still on the rise at Glossy.
Coty has launched Infiniment Coty Paris, a new collection of 14 premium fragrances: Après L’Amour, Aristo Chypre, Atomes Crochus, Encore Une Fois, Entre Genres, J’ai Trois Amours, L’Amour Pourpre, Les Mots Doux, Matin de Jade, Noir Encens, Or de Moi, Santal a la Vida, Soleil d’Ikosim and Un Parc de Roses en Alabama. The scents feature “molecular aura” technology, which reportedly releases the top, heart and base notes all at once and “extend[s] the signature scent of each perfume up to 30 hours”…