French niche brand Serge Lutens has opened a second freestanding boutique, on Neglinnaya Street in Moscow (the first boutique, in Paris, opened in 1992). The 555 square foot store carries the complete range of the brand's perfumes, cosmetics and scarves.
Shiseido, which acquired the Serge Lutens trademark this year, reportedly has plans to open more freestanding boutiques in major cities.
(via wwd, weheart.moscow, Serge Lutens at Facebook)
First, Uncle Serge must have a thing for purple lights
Second, I want a boutique in New York!
I have a feeling you might get your wish. But would think Dubai is probably next
That’s where I assumed this would be, to sell all those new crazy expensive fragrances!
The Palais Royale shop started as an hommage to Feminite du Bois, which is a very violet-themed perfume. When they opened all you could buy was FdB and it’s for fractions of it: Bois de Violette, Bois et Fruits, Bois et Musc and Bois Oriental. Then came Ambre Sultan and Rose de Nuit simumtaneously.
Would this be the reason behind those extroardinarily expensive new launches?
Might be the other way around…the spendy new launches require swanky new boutiques in order to sell them to the world’s rich?
Really hate the design of that store! It looks like the HQ of some secret society – Is uncle Serge a member of the illuminati ?!
I imagine David Copperfield has a room like this in his house where he keeps all his magical apparatus
It’s sort of gross Shiseido decided to use Malevich’s art as a design motif…discordant…but the dead have few rights!
I think I’d have preferred a Rodchenko theme!
To repeat what I said on FB this morning, I think it makes a lovely picture, but it does not look like a place I’d want to shop.
But very few fragrance modern perfume boutiques look warm and inviting. I thought the same of the Salon de Parfums at Harrods.
Salon de parfums is cold, empty and sterile! The old Roja dove emporium in Harrods was soft, dark , cozy, haphazard and cluttered and I loved it that way – I happily spent hours pottering around in it sniffing away – now that they have relocated it into the salon de parfum it lost its inviting aura and become as sterile as its surroundings.
I like it better than you – but it definitely makes me think ‘abra-cadabra!’
I now have the Steve Miller Band playing in my head, maybe they’ll pipe it though the store on a loop
lol, nathan!!
I’d like the store more if this was the case lol
I think it’s modern and fabulous! The Palais Royale boutique is done in the Directoire Style and is interesting and historical, but this is so new and more current.
I’m not sure I like this direction that Lutens seems to be going, with all those 500-dollar (euro?) fragrances and Moscow as the first choice for location outside Paris… Of course, it makes perfect economic sense, but still.
With sanctions biting I’m not sure the oligarchs have the disposable income they once had so Moscow seems an odd choice for a first mega boutique store – most super rich Russians seem to live in London now, well out of the reach of Putin
Yes, more reasons why it seems an odd choice.
It could have been Dubai.
Doesn’t it seem like The Joker from Batman has opened a fragrance boutique?
Yes! It looks more like a lair than a perfume shop. It could be a movie set. LOL
Very 1980s. Where are the Patrick Nagel prints?
Yes, very 80’s. Dress code will require shoulder pads. Where are the Whitney Houston and Madonna posters? Gem and the Holograms would like think that this is like totally tubular..ya know?
LOL! Ironically, there’s um a Jem and the Holograms movie coming out in October? LOL. Gosh movies suck these days.
I had a young cousin who loved that show, so thanks for the earworm. “All of my friends are Jem girls. Jem (JEM!) Jem is my name….”
It seems all the “big” hitters are heading for the Kremlin though.Wasn’t Kilian first?Lol!Now we wait for Roja Dove,unless….lol
It appears that Serge opened a night club? The triangle with the dot looks awfully like a martini…black lights..this a perfume night club..but most importantly, what music is played there?
I like the Paris boutique better… Not to mention the prior pricing scheme.
I am guessing drinks here will be pricey…an oud olive martini…one can only guess prices for that. Maybe they have happy hour specials though.