French niche house Serge Lutens has launched L’Eau d’Armoise, a new fragrance. L’Eau d’Armoise joins existing fragrances Fleurs de Citronnier, Gris Clair, L’Eau Froide, L’Eau de Paille and Santal Blanc in the new collection Les Eaux de Politesse, introduced with the tag line “Come into the light or disappear into the shadows? There is a time for everything”…
This summer I came across the entire Serge Lutens Collection Noir in a boutique where I could smell them at my own pace and in peace. In this repackaged collection reside many of my favorite Lutens’ fragrances; I’ll name just two: Ambre Sultan and Chergui. As I sniffed, something was wrong. First, I felt the bottles; they were not hot to the touch. Next, I gauged their placement; no way the sun could reach them. Then I inspected the packaging closely: were these knock-offs? (Didn’t seem to be; the store I was in is respected.) I realized the bad perfume I was experiencing was likely due to recent reformulations and I’m guessing we can’t blame IFRA this time around but, perhaps, a cynical, budget-cutting philosophy at Shiseido. Who knows?
Ambre Sultan has lost all its glory…
Serge Lutens for the Gratte-ciel collection and L'Innommable.
French niche house Serge Lutens has launched Le Participe Passé, a new unisex woody oriental fragrance in the Collection Noire series…
French niche house Serge Lutens will launch L’Innommable, a new fragrance in the Gratte-ciel (skyscraper) collection. The bottle design was inspired by the 1927 Fritz Lang film Metropolis…