Heriot-Watt University in Scotland has developed a fabric for Harris Tweed and Johnnie Walker that promises to "permanently give off the smell of whisky." Most scented fabrics are guaranteed to retain their fragrance for a set number of washes only.
The scent called Aqua Alba has been designed to replicate aromas released from a glass of whisky, known as the nose of the liquid.
According to Johnnie Walker, the cloth smells of "rich malt, golden vanilla, red fruit and dark chocolate tones".
The tweed used was woven at Harris Tweed Hebrides' mill in Shawbost on Lewis and has the colours of the ingredients of Johnnie Walker Black Label.
Read more at Smells like tweed spirit: Fabric gives off whisky scent at BBC.
Update: The Aqua Alba fragrance was developed by perfumer Angela Flanders.
Boy, this could sure spark some uncomfortable conversations about Betty Ford. . .
I have a feeling it doesn’t smell like last night’s spilt drinks, but who knows! More interesting to me is that if they’ve really figured out how to permanently scent fabric, the possibilities are endless.
You’re probably right about the scent, but not as funny!
So, you WANT permanently scented fabric? Sounds kinda horrible to me–like I’d still smell like Abercrombie and Fitch after leaving the store. . . (not that I shop there, but it’s the most pervasively scented store I can think of at the mall!).
Oh, no, don’t know that I do. BUT, do think jeans that are scented but the scent only lasts through 10 washes — that’s a waste. Maybe I don’t want permanently scented fabric but I do want it to exist
Very true..I’d want permanently scented fabric..not in whiskey but many other notes for sure:).
True, scented fabrics could be really fun to wear. But I don’t think I’d want to smell like an alcoholic all day. That could get really old very fast.
The technology is fascinating. Personally I would love a whisky scented Harris Tweed blanket or throw for the imaginary leather couch in my imaginary library, by the imaginary fireplace.
Yes…and the actual fabric, in that photo above, is the one draped over his knee. So that’s how he’s using it too
Yeah! This would be perfect in my immaginary Arne Jacobsen chair, too!