The Massachusetts Lottery is giving new meaning to the phrase scratch and sniff.

The winter holiday-themed scratch tickets the Lottery began launching this month offer "a little something new for our players," Lottery marketing specialist Kate Sutton said. The $5 and $10 Candy Cane Cash Blowout tickets that became available Oct. 6 "are our first ever scented holiday tickets, with both Candy Cane Cash Blowout tickets smelling like, what else, but peppermint," she said.

— Read more in Scratch and sniff: Scented offering eyed to lift sagging scratch ticket sales at WBUR. Hat tip to AnnE! 

In Brazil, nail care brand Risqué is reportedly preparing to launch a collaboration with Nestlé’s KitKat, turning the iconic chocolate wafer into a collection of scented nail polishes. The idea is not just to borrow the colors of the brand. Each polish is expected to carry a chocolate-inspired fragrance, adding a sensory layer to what could otherwise have been a simple licensed beauty drop.

— Read more in KitKat Turns Its Chocolate Bars Into Chocolate-Scented Nail Polish at WeRSM.

Inspired by the garlicky flavor — and scent — of its vampire-repelling Garlic Aioli, Hellmann's has conjured up an exclusive edition of Jennifer L. Armentrout’s newest novel, The Primal of Blood and Bone, printed with garlic-infused ink.

The Unilever condiment brand has partnered with the romantasy author and book publisher Blue Box Press to launch a “Craven-proof” edition of the book,available for purchase October 1.

— Read more in Hellmann’s creates garlic-scented book with author Jennifer L. Armentrout at PRWeek.