In Brazil, nail care brand Risqué is reportedly preparing to launch a collaboration with Nestlé’s KitKat, turning the iconic chocolate wafer into a collection of scented nail polishes. The idea is not just to borrow the colors of the brand. Each polish is expected to carry a chocolate-inspired fragrance, adding a sensory layer to what could otherwise have been a simple licensed beauty drop.
— Read more in KitKat Turns Its Chocolate Bars Into Chocolate-Scented Nail Polish at WeRSM.
A second set of bookmarks from Aftelier (you can see the first here): "A new set of high-quality scratch-and-sniff bookmarks from renowned perfumer Mandy Aftel―featuring alluring aromas from the cook’s kitchen. Rich with cultural and emotional associations of every kind, fragrances have the power to transport you to a different time and place―and none more than the scents of the kitchen. Following on the runaway success of her original Biblioscents, Mandy Aftel has created a new set of bookmarks scented with four natural essences to make the mouth water: blood orange, tarragon, pink pepper, and nutmeg." $15 at Amazon.
If you want some of Cinnabon's new scented wrapping paper ("This season, for a limited-time, Cinnabon is making the holidays even sweeter with the introduction of their new Cinnabon Scented Wrapping Paper – a unique gift wrap bundle that smells just like Cinnabon’s ooey-gooey Classic Cinnamon Roll"), probably best to order sooner rather than later. Two 25 sq ft rolls are $8.99 at Cinnabon.
Inspired by the garlicky flavor — and scent — of its vampire-repelling Garlic Aioli, Hellmann's has conjured up an exclusive edition of Jennifer L. Armentrout’s newest novel, The Primal of Blood and Bone, printed with garlic-infused ink.
The Unilever condiment brand has partnered with the romantasy author and book publisher Blue Box Press to launch a “Craven-proof” edition of the book,available for purchase October 1.
— Read more in Hellmann’s creates garlic-scented book with author Jennifer L. Armentrout at PRWeek.
As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan will now offer guests the chance to trial the exclusive in-room scent experience. The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks – free hot breakfast, anywhere, always – turning it from a promise into an unforgettable start to the day.
Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm – no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.
— Read more in Wake up and smell the breakfast: Holiday Inn Express launches limited edition scent-powered alarm clock at IHG.