• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

New Frederic Malle boutique in New York City

Posted by Robin on 7 June 2014 13 Comments

malle-interior-2

Niche brand Frédéric Malle has opened a second boutique in New York City (see our shopping report on the existing Malle store here). The new store, at 94 Greenwich Avenue in the West Village, is the first of a projected series of boutiques designed to "showcase the work of top architects in the same way he showcases perfumers".

For each new store, Frédéric will identify an architect with an innate understanding of the space and region. Chosen architects are then given complete control over the store design except for the inclusion of three trademarks of every freestanding Frédéric Malle store: portraits of the perfumers whose works of art Frédéric has published, refrigerated cabinet for storing the fragrances and the smelling chambers for testing the fragrances. Unlike most design ventures, the architect is given carte blanche to design the space of their dreams—just as Frédéric does with the perfumers he works with. This new series of stores begins June 6 at 94 Greenwich Avenue in New York’s West Village as Frédéric’s second New York store, designed by Steven Holl, opens to the public.

On his collaboration process with the architects, Malle says: “My plan to open more free-standing stores around the world allows me to live my childhood dream: ‘publishing’ the work of great architects in the form of Editions de Parfums stores. I will have the same sort of creative relations with architects that I have with perfumers. I will ask them to design their dream shop with no compromise, nor limitation, although this time there will be a budget.”

The newest Editions de Parfums Frédéric Malle store captures the West Village vibe with astounding architectural features: a semicircle shape carries throughout the space and the private back garden, reserved for small gatherings. Holl used aluminum foam, a material produced in Canada that has never been used in the United States before, throughout the interior of the store. The silver, textured foam covers the walls and ceiling contrasted by dark walnut shelving and furniture. The contrast continues between the blue carpeting and iconic red-orange fragrance packaging. Hervé Descottes created an indirect lighting system for the store that changes intensity throughout the day, playing off the natural sunlight.

  • Frédéric Malle boutique, 94 Greenwich Avenue, exterior
  • Frédéric Malle boutique, 94 Greenwich Avenue, interior
  • Frédéric Malle boutique, 94 Greenwich Avenue, interior
  • Frédéric Malle boutique, 94 Greenwich Avenue, interior
  • Frédéric Malle boutique, 94 Greenwich Avenue, interior

(via press release)

Possibly of interest

Frederic Malle Rose & Cuir ~ fragrance review
Frederic Malle Rose & Cuir ~ new fragrance
Frederic Malle The Moon ~ new fragrance

Filed Under: fragrance shopping
Tagged With: brick n mortar store, frederic malle, new york city, slideshow

Advertisement


13 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. floragal says:
    7 June 2014 at 10:03 am

    I really commend Mr. Malle for using the success of his brand to showcase and elevate so many other artists.
    Can’t wait to visit his new shop!

    Log in to Reply
    • Robin says:
      7 June 2014 at 10:12 am

      Actually all of his stores are lovely, and he’s used famous designers on many of them (Andrée Putman did the first Paris store) — pics on the Malle website:

      http://www.fredericmalle.com/about-us/our-stores

      Log in to Reply
  2. kindcrow says:
    7 June 2014 at 10:04 am

    I approve of the “refrigerated cabinet for storing the fragrances.”

    The “aluminum foam, a material produced in Canada that has never been used in the United States before” reminds me of the formula for transparent aluminum that Scotty shared with someone in the 20th century in Star Trek IV (you, know, the one with whales). Hmmm, not in keeping with the Prime Directive at all.

    OK, I’m done with my nerdy ramblings …

    Log in to Reply
    • Robin says:
      7 June 2014 at 10:15 am

      Yes, they have those in all the boutiques, even in Barneys. But don’t see where the smelling columns are in this one! And wish we had a picture of the garden out back.

      Gosh, I need to watch those movies again, don’t remember that at all. Watched a couple random episodes of TNG last week though, gosh I miss that show. Had forgotten how absurd some of the acting was.

      Log in to Reply
      • kindcrow says:
        7 June 2014 at 10:49 am

        TNG was a great show, but yeah, some of the acting WAS absurd.

        Log in to Reply
        • Robin says:
          7 June 2014 at 11:09 am

          Seriously. My son and I were laughing our heads off at some of the scenes with Jonathan Frakes & Marina Sirtis. She knits her brow, he puffs his chest out. They almost shouldn’t have hired Patrick Stewart, he just made everyone else look bad ;-)

          Log in to Reply
  3. yukiej says:
    7 June 2014 at 10:29 am

    I just want to say that I love that shelf in the first picture! I wish that was in my imaginary library (at my imaginary house).

    Log in to Reply
    • Robin says:
      7 June 2014 at 11:05 am

      Yes, me too! Love the front window too.

      Log in to Reply
  4. Ari says:
    7 June 2014 at 5:44 pm

    Daisy (coolcookstyle on here) and I stopped by the shop today! I have the answers to a few questions. This location has no scent columns, but they have three rectangles in the wall (visible in your third picture) that contain the same spraying technology inside. The garden is a freaking oasis, and the charm and knowledgeability of Mr. Malle himself cannot be overstated.

    Log in to Reply
    • Robin says:
      7 June 2014 at 7:20 pm

      Ah, thanks so much — couldn’t figure out where they were. I love the retro-futuristic tubes at Barneys, but I suppose a rectangle in the wall will have to do :-)

      Log in to Reply
  5. akimon says:
    7 June 2014 at 8:41 pm

    I am in NYC this weekend and I just dropped by the place. It is truly gorgeous looking space. I smelled Eau de Magnolia and had a great conversation with Frederick Malle who just happened to be there, hanging at the bottle bar. I I learnt a great deal about his views on IFRA and was thoroughly charmed. Anyone who is within walking or driving distance of this establishment should pay a visit ASAP.

    Log in to Reply
  6. Omega says:
    8 June 2014 at 12:51 am

    Looks like oak barrels to me, not to be a pooper but I think this set up would be better to display wine, not perfume.

    Log in to Reply
    • Omega says:
      8 June 2014 at 12:53 am

      Perhaps not by the window though? Not sure if wine is light sensitive, I don’t drink it. But the place looks wine cellar-ish.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement


Luckyscent

Search

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

From NST at Twitter

  • "How French perfumer Frédéric Malle conquered the sophisticated world of fragrance" (options) https://t.co/EfHtUkBWob,
  • Headline of the day: "Gwyneth Paltrow’s vagina-scented candle almost burns down home of woman who won it in a quiz" https://t.co/F6bvZtoSXl,

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

TBA April ~ freebiemeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2021 Now Smell This. All rights reserved.