McCain, the world's largest producer of frozen French fries, has created a potato-scented taxi to advertise their "ready baked jackets" (frozen baked potatoes that cook in 5 minutes) in the UK.
McCain's potato experts have used their specialist knowledge to recreate the warm delicious scent of oven-baked potatoes which will emit from the giant jacket potato on the roof of the taxi. This will allow passers-by to enjoy the appetising aroma of warm jacket potatoes as it travels through London, Birmingham, Manchester, York, Leeds and Bristol with its sunset yellow and orange exterior creating a warm glow to everyone it passes.
The taxis started touring six UK cities on 18 November, and yes, passengers get a baked potato. Read more at McCain Creates the World's First Potato Scented Taxi at Prnewswire.
Last year, McCain scented bus shelters in the UK.