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Browsing by tag: public space scenting

Roses and cucumbers

Posted by Robin on 30 July 2021 5 Comments

Developed by creative agency Space, the bus shelters feature an upside-down “living roof” made of roses and cucumbers, while an infused scent is dispensed throughout the shelter to tempt commuters. A doorbell is also engraved on with the sign “Press for the Peculiar” that plays music while the voice of a Victorian gentleman conveys a monologue.

— Hendrick’s Gin has taken over selected bus shelters in London, Manchester, Brighton, Cardiff and Liverpool to promote its new Gin Cucumber Lemonade. Read more in Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin at Adweek.

My mission was accomplished

Posted by Robin on 2 October 2019 Leave a Comment

So in the case of World War I… I was supposed to do a permanent smell for the [Dresden Museum of Military History] museum opening. I had to construct the smell of gruesome battlefields—dead horses, dead bodies, shit, pee, you name it. I constructed a smell that was so awful; even myself, I had problems. Then the German government came to my lab and said, ‘Ms Tolaas, this is too extreme.’ I said, ‘But war is extreme. Should I turn it into a rose garden?’ So I reconstructed a more extreme smell with gas, and I called it World War I. It was installed in 2010 and immediately people started vomiting from it. My mission was accomplished.

— Smell artist Sissel Tolaas, in Meet the fragrance scientist behind Balenciaga’s blood-and-money perfume at Document. 

It’s sickly

Posted by Robin on 8 August 2019 4 Comments

“It’s sickly,” said Dr. Laven, a history professor from Britain who was in Manhattan on an eight-day vacation. “I dislike it intensely.”

— A visitor comments on the fragrance being diffused at One World Observatory in New York City. Read more at That Smell at the Top of One World Trade? It’s on Purpose at The New York Times.

Every inhalation a new surprise

Posted by Robin on 6 February 2019 2 Comments

According to other artists in the smell art community, the Smeller does what no one else in the intervening time period has ever managed to do: it pumps a series of defined, distinct smells into the room, one after the next. The scents dissipate just as the next one arrives: horse, then cinnamon, and then something that reminded me of an underground car park. Different types of berry, in vibrato, one after the other. No sound, no visuals, just a scent, and then another, every inhalation a new surprise.

— Artist Wolfgang Georgsdorf's Smeller 2.0, at Berlin’s Martin-Gropius Bau museum last summer. Read more at Welcome to the Cinema of Smells, where movies are a different kind of cheesy at The Outline. (Further reading: A Symphony of Smells: An Interview with Wolfgang Georgsdorf at BerlinArtLink.)

Fluffy and light

Posted by Robin on 7 December 2018 3 Comments

It’s sugar and cream, whipped and fluffy. It smells like whipped sugar in the air. … It’s not artificial and sugary and sickening. It smells fluffy and light.

— Dawn Goldworm of scent marketing company 12.29, on the scent that will greet the audience as they arrive for The Nutcracker at the Academy of Music in Philadelphia. Read more at Christmas whiff: A custom 'Nutcracker’ scent will infuse the Academy of Music lobby at The Inquirer.

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From NST at Twitter

  • "Emma Watson Directs and Fronts Prada's New Fragrance Campaign" (lofficiel) https://t.co/rW49zUlyfO, 5 hours ago
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