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Browsing by tag: public space scenting

A real olfactory journey

Posted by Robin on 15 January 2025 2 Comments

Evoking a feeling of space, calm and light, AF001 accompanies travellers in style. Its comforting musky scent, combined with mimosa from the south of France, adds a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura takes travellers on a real olfactory journey, capturing a specific moment in time.

— Read more in AF001, Air France’s signature fragrance by Francis Kurkdjian at Air France.

A corporate scent might seem gimmicky, but the concept is already well established in upscale hotels and resorts. Central to its success is “embodied cognition,” a belief that bodily sensations can influence decisions and emotions without conscious awareness.

— Read more in Why is Air France Using Smell in its Premium Marketing Strategy? at Skift.

And below the jump, le video…

Read the rest of this article »

Mimosa, iris, orange blossom and cedar

Posted by Robin on 10 January 2025 Leave a Comment

A mix of mimosa, iris, orange blossom and cedar: That is what Statera's employees and visitors are supposed to smell when they enter the offices of the French consulting firm.

Based in Neuilly-sur-Seine, near Paris, the company has been diffusing fragrances in its entrance hall, open office spaces and dining area since 2023. “When you enter an environment that smells good, it unconsciously contributes to the fact that you feel good there,” says Ian Bradac, Statera’s founder.

— Read more in Eau d'Office, The French Are Creating Fragrances For The Workplace at Worldcrunch.

Daydreaming figures smelling flowers or burning incense

Posted by Robin on 8 October 2024 Leave a Comment

Fragrance is visually suggested in images of daydreaming figures smelling flowers or burning incense, enhancing the sensory aura of ‘art for art’s sake’. Scent was also implied in Victorian painting to evoke hedonism – pleasure in exquisite sensations – and a preoccupation with beauty; or to reflect the Victorian vogue for synaesthesia (evoking one sense through another) and the penchant for art, like scent, to evoke moods and emotions. [...] Visitors to the exhibition will be able to participate in an optional scent experience that will enliven the scents suggested in certain paintings.

— Scent and the Art of the Pre-Raphaelites opens Friday at The Barber Institute of Fine Arts in Birmingham, England.

Hints of salty sea air, white water lily, dry musk and honeydew melon

Posted by Robin on 21 August 2024 2 Comments

Visitors to the Springline complex in Menlo Park, Calif., are surrounded by a sense of comfort and luxury often found at high-end hotels: off-white walls with a Roman clay finish, a gray-and-white marble coffee table and a white leather bench beneath an 8-by-4 resin canvas etched with the words “Hello, tomorrow.” Springline’s signature scent — hints of salty sea air, white water lily, dry musk and honeydew melon — linger in the air.

— Read more in The Hotelification of Offices, With Signature Scents and Saltwater Spas at The New York Times.

Exposed to the smell of mixed herbs

Posted by Robin on 28 June 2024 Leave a Comment

We invited participants into our sensory laboratory at Auckland University of Technology. Each person was exposed to the smell of mixed herbs while shopping in a virtual supermarket. Shoppers purchased more wholesome baskets of goods when exposed to the herbal smell compared to the non-herbal smell (baked goods).

— Read more in Dollars and scents: how the right smells can encourage shoppers to buy healthier foods at The Conversation.

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