First up, a quick and weird spot for Solo Loewe Platinum. Below the jump, a 3 minute film for the Essenze by Ermenegildo Zegna collection.
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Finally, I know how to pronounce Loewe! And although I’m not very sure why the matador with a mohawk and pointy beard is riding a motorbike to the sound of a 17th century mass, I do kind of like it –
Agree on all your points, Merlin!
I like it too; in general, mostly very impressed with their advertising, which is usually (they’ve done a few clunkers) far more creative than most luxury brands.
I don’t mean to be crass but it I thought the guy farted then I realized it was the sound of the
bike’s motor!
I hate to admit it but I find the Loewe ad oddly compelling – sort of Don Quixote on a motorcycle. And the man’s look of disdain – awesome!