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I think I like you

Posted by Robin on 20 February 2012 11 Comments

An animation for Donna Karan's new cupcake-inspired DKNY Sweet Delicious collection.

For more cute + sweet, see the 2010 ad they did for the DKNY Delicious Candy Apple collection. 

Filed Under: perfume in the news
Tagged With: donna karan, video

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11 Comments

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  1. COSMICSCENTS says:
    20 February 2012 at 12:47 pm

    I love this commercial, the colors and the music, it’s great!

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    • Robin says:
      20 February 2012 at 1:46 pm

      It’s quite cute!

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  2. Musette says:
    20 February 2012 at 1:35 pm

    It’s adorable. But I wonder why they’re down in the loading chute? I’ve been down in those things – they are NOT pretty! LOL!

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    • Robin says:
      20 February 2012 at 1:46 pm

      I think they’re hiding from the icing raining down? But if so, it’s a strategic error since the doors are open. Ha.

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      • unseencenser says:
        20 February 2012 at 5:07 pm

        indeed. That street is going to be quite sticky, it appears.

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  3. Nile Goddess says:
    20 February 2012 at 3:59 pm

    Looks like giant pastel-colored bird droppings. Cupcake Angry Birds, maybe?

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    • Robin says:
      20 February 2012 at 9:47 pm

      LOL — perfect!

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  4. Bonbori says:
    20 February 2012 at 4:52 pm

    Uggh! This looks like something my brother would have made in PowerPoint with clip art when he was eight. It seriously looks like the storyboard that the creative department would then send out to have animated by professionals. I don’t get it. (Check out the link to the fabulous 2010 ad to see why I’m let down.)

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    • Robin says:
      20 February 2012 at 9:48 pm

      I think that’s the look they were going for, but admit the 2010 ad is much more visually impressive.

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  5. lucasai says:
    21 February 2012 at 4:12 am

    This video makes me wanna eat a cupcake, i’m not interested in these fragrances at all

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  6. eminere says:
    21 February 2012 at 4:41 pm

    I read in a magazine that this collection was inspired by macarons; perhaps they got it wrong.

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