I didn't really like perfumes before because I thought they were heavy, but this one is really light and playful. I feel lucky to embody a fragrance I am so crazy in love with.
— Actress Emma Watson makes the requisite "I never liked perfume until now" statement in support of Lancôme's upcoming Trésor Midnight Rose. Read more at Midnight In Paris at Vogue.
ha! wasn’t she the one who rejected the mere idea of smelling like somebody else (thanks to a perfume) as gross?
Yes!
https://nstperfume.com/2010/11/18/smell-like-yourself/
Although it’s really not clear to me what she meant.
Someone in the article does say she is a chameleon: she can communicate whatever you ask her too!
“I didn’t really like perfumes before until Lancome offered me a lucrative contract to promote one,” that should say
You’ve hit the nail on the head.
Here we go again this must be a line they all use.I read that she wore Missoni Aqua it was in the In Style section what’s in your purse.She said she didn’t like heavy perfumes but loved Missoni Aqua because it was nice and fresh and not too strong.I guess now that she is a spokesmodel for Lancome she has selective memory.
As well she might…
Isn’t marketing based mainly on the testimonial rather than the scent itself just another twist on celebrity scents? Financially, which approach is more lucrative for the celebrity in question?
I guess, but personally, I think it’s a lesser thing to act as a model & spokesperson than to release a scent in your own name. For one thing, you’re not pretending you know so much about perfume that you could actually design your own. But I’m sure it’s more lucrative to launch your own.
Hey, it’s just another acting gig, right?
Hermione sells out. . .
so much for integrity
She must be crazy in love with the smell of money.