“What really made Lancôme a three-axes-strong powerhouse was the success of La vie est belle,” said Cyril Chapuy, global president of L’Oréal Luxe, of the 2012 launch. “Before that, Lancôme was strong in skin care and makeup, but was very regional in fragrances.”
The scent, whose name translates into “life is beautiful,” became a global sensation and success. It ranked number one in Europe in 2024 for the 11th consecutive year, and is among the top five worldwide and first in France.
— Read more in Long Live Lancôme’s La Vie Est Belle at Women's Wear Daily.
