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Three for Fahrenheit

Posted by Robin on 2 February 2011 10 Comments

Just below, the ad for Dior's new Aqua Fahrenheit — it's the same ad they used for Fahrenheit Absolute in 2009, with a new visual at the very end. Below the jump, first up, the original Dior Fahrenheit ad from 1988, then below that the ad for Fahrenheit 32 from 2007.

 

 

Filed Under: perfume in the news
Tagged With: dior, video

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10 Comments

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  1. Tara says:
    2 February 2011 at 12:07 pm

    I am sorry to be so stupid, but what does the “55” and “3” they say in the ad mean?

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    • Persolaise says:
      2 February 2011 at 2:54 pm

      If you add up all the numbers in the ads, you get the total number of Fahrenheit flankers that Dior are planning to release before the end of the century.

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      • Robin says:
        2 February 2011 at 2:57 pm

        LOL!! Probably.

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      • Tara says:
        2 February 2011 at 3:33 pm

        LOL!!

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    • Robin says:
      2 February 2011 at 2:57 pm

      Not stupid at all — that music is from a Pat Metheny song (and album) called As Falls Wichita, so Falls Wichita Falls. The numbers are in the song, and I don’t know what, if anything, they mean, but they’ve got nothing to do with the scent.

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      • Tara says:
        2 February 2011 at 3:34 pm

        Thanks.

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        • Persolaise says:
          3 February 2011 at 1:41 pm

          Sorry, I didn’t mean my cheekiness to imply that I thought your question was stupid. I just couldn’t resist the wisecrack.

          Seriously though, I think in all the variations of the ads, the numbers have always been presented in descending order. Could that mean anything?

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    • Dolly2 says:
      2 February 2011 at 5:58 pm

      I said the same thing: “What the heck is the meaning of 55 and 3?”

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      • Dolly2 says:
        2 February 2011 at 6:00 pm

        Maybe they’re measurements?

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  2. Rictor07 says:
    2 February 2011 at 10:13 pm

    Heres a bit of trivia taken directly from answers.com

    “The spoken words ’38, 42, 55, 3′ in the title track occur at 14:38, 14:42, 14:55, and 15:03 into the recording. An excerpt from this track was chosen in 1988 as a sound effect to a Fragrance TV-commercial (Fahrenheit by Christian Dior), which made it more recognizable to the audience as the Fahrenheit music track.”

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