Dior's holiday campaign for 2018.
Charlize Theron in a new spot for Dior's J'adore Absolu. Directed by Romain Gavras.
Jennifer Lawrence for Dior Joy.
That was the first step [because] I wanted to get her impressions. So, I had her smell some of the very basic ingredients and then I just watched ... to try and get a sense of what she instinctively reacted to. She’s a very instinctive woman — very reactive and spontaneous — and, at that time, she showed that she was very sensitive to musky tones.
— Perfumer François Demachy on how actress Jennifer Lawrence influenced the new Dior Joy. Read more at Jennifer Lawrence isn’t just the face of Dior’s new millennials-focused fragrance. She helped inspire it too at the Los Angeles Times.
Since 1999, when the French fashion house released J'adore—the rose and jasmine scent synonymous with a gold gown-clad Charlize Theron—Christian Dior Parfums has kept a low profile. For the brand's first fragrance launch in nearly two decades, perfumer François Demachy has concocted a citrusy bergamot and mandarin orange scent with notes of rose de grasse, sandalwood, and jasmine.
— Read more at Dior Releases Its First Perfume Since 1999 at Paper Mag.