Fashion brand Dior released a video advertisement Friday morning for its cologne, Sauvage, featuring a Native American dancer in ceremonial garb, including a feathered headdress. The combination of the imagery and the name of the cologne, prompted many on social media to interpret the ad as racist and emblematic of cultural appropriation.
— Read more at Dior accused of racism, cultural appropriation for new 'Sauvage' cologne ad at NBC News, or see Dior perfume ad featuring Johnny Depp criticized over Native American tropes at The Guardian, or use Google — you'll have plenty of choice. If you missed the ad when I posted it yesterday, you're too late because they'd taken it down by the afternoon (although if you look around online you can find clips of the teaser).
Each of the classic perfume houses seems to have a flagship fragrance that defines the house, yet would never make it past the marketing team today. Chanel has No. 5, a fusty, lovely veil-hatted scent worn by millions and probably truly loved for its scent by only a small fraction. Guerlain has Mitsouko, a perfume aficionado’s most loved and most want-to-love walk through rotting peaches, rainwater, and mold. Jean Patou has Joy, and Caron has Tabac Blond.
And then there’s Christian Dior Miss Dior, perhaps the most off-putting and, to me, deliciously irresistible icon of them all…
I don't love the scent and I don't love the bottle, but if you've got an extra €2000 lying around and you love Miss Dior, here's the 2019 Love Edition, with embroidery on a gray satin ribbon inspired by designer Maria Grazia Chiuri's dresses. 47 bottles were made.