A new perfume from Hello Kitty called Secret Love, clearly modeled on the Harajuku Lovers design.
It comes in 20 ml Eau de Toilette. I don't know anything about the juice, but it's hard to see how that matters. About 15€ at Douglas or Parfum Dreams in Germany, or £16 at Fragrance Direct in the UK (where they note that it is "a gorgeous and gentle fragrance for little ladies").
Also out in the past year, the Hello Kitty Sweet Collection, with 5 ml Eau de Toilette bottles all featuring the same fruity floral with green apple, cherry, jasmine, praline, musk and vanilla. Available in travel retail. (via moodiereport)