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Byredo M/Mink ~ new fragrance

Posted by Robin on 9 September 2010 37 Comments

Byredo M/Mink Eau de Parfum

Next week, Byredo will launch M/Mink Eau de Parfum, a new fragrance made in collaboration with French creative team M/M. The scent was inspired by "Asian ink, a photo of a Japanese calligrapher and a utopian concept drawn on traditional Korean paper, by Mathias Augustyniak".

This scent, which is firstly that of ink, is transformed gradually to the idea of ink, before finally arriving at a scent that will remind you of the ink that is most precious: the blood that flows in our body.

M/Mink was developed by perfumer Jerome Epinette; the notes include adoxal, incense, patchouli, honey and amber.

Byredo M/Mink will be available in 50 and 100 ml Eau de Parfum; it will launch at Colette in Paris on 9/13, and will be found later at Liberty and Barneys among others. (quote via shift.jp.org, additional information via abc-luxe, mmparis)

Update: see a review of Byredo M/Mink.

Filed Under: new fragrances
Tagged With: byredo, jerome epinette

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37 Comments

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  1. arch.memory says:
    9 September 2010 at 8:26 am

    Hmm… Sounds intriguing!

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    • Robin says:
      9 September 2010 at 10:53 am

      It does!

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  2. Fuddy Duddy 101 says:
    9 September 2010 at 8:38 am

    Thank you for the link to adoxal…so a perfume that is for Vampires…something that starts out smelling like ink and ends up smelling like blood…what will they think of next? 😉 Will this obsession with Twilight ever end? (rolling eyes)

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    • Robin says:
      9 September 2010 at 10:54 am

      Yeah…getting a little tired of the vampire stuff! But ink sounds good.

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      • Fuddy Duddy 101 says:
        9 September 2010 at 11:15 am

        It just doesn’t make sense to me – why call this perfume “Mink”? Are they referring to the fact that people toss buckets of red paint (symbol of blood I think) onto people who wear real mink? paint =ink and symbolism = blood? I think I am stretching this way too far…so I will stop. I would love to try a scent of wet ink, dryer ink,newspaper ink… paper, fresh new paper and old musty paper – that would interest me but this is just too weirdly gimicky for me. Sorry.

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        • Rictor07 says:
          9 September 2010 at 11:46 am

          Its not called Mink. its called M/M Ink. There is just no space. It doesnt have anything to do with minks.

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          • Fuddy Duddy 101 says:
            9 September 2010 at 11:53 am

            slaps own wrist, makes note to get my eyes checked – thank you for enlightening me!

  3. krokodilgena says:
    9 September 2010 at 9:07 am

    I want to try this…
    but I won’t be able to so I’ll just forget it exists.

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    • Robin says:
      9 September 2010 at 10:54 am

      Might as well then!

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  4. becca b says:
    9 September 2010 at 9:16 am

    Sounds very interesting, which are the kind of Byredos I tend to enjoy more…the purly feminines (aside from Gypsy Water being comforting) tend to be a little vulgar to me. But Baudelaire? Be still, my heart!

    Although blood? The last mention of blood as any kind of note in a perfume I smelled was in Secretions Magnifique, which despite my appreciation of it in an artistic sense, still makes me gag so much upon opening the vial that I have still never been able to try it on skin.

    Let’s hope this is a more wearable!

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    • Daisy says:
      9 September 2010 at 10:11 am

      Agree. The first thing I thought when I read “blood” was that salty blood note in Secretions Gagnifique—gah! I hope it doesn’t really have a blood note! How in the world do you go from ink to blood? But with a fresh linen note….so weird. Will definitely need to assuage my curiosity with a sniff but it doesn’t “sound” like something I’d like to wear.

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    • Joe says:
      9 September 2010 at 3:01 pm

      YES! I immediately thought of Secretions! Or should I say my gag reflex immediately thought of Secretions.

      Not a good association, but I doubt this will be similar to SM (unless Byredo are crazy), so yes, I’m intrigued.

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  5. boojum says:
    9 September 2010 at 10:30 am

    Rats. I saw “M/Mink” and thought, naturally, “mink”…or something animalic. Love the packaging, but haven’t liked any of the Byredos I’ve tried yet, and a blood note doesn’t exactly appeal. Think I’ll let some other brave soul try it and report back. 😉

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    • teri says:
      9 September 2010 at 10:48 am

      I read ‘mink’, too, and was very disappointed to find that it wasn’t. I’d be up for the scent of a fine fur coat. Yummmmm.

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      • miss kitty v. says:
        9 September 2010 at 11:05 am

        I was also hoping for mink fur! 🙁

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        • pyramus says:
          9 September 2010 at 11:48 am

          It’s the first thing I thought of. A mink jacket does smell awfully nice!

          But what if instead of smelling like a mink coat, it smelled like an actual mink? (They’re related to ferrets, which are kind of stinky little beasts, being mustelids and all.) Frankly, such a thing wouldn’t surprise me much, what with civet and castoreum and Secretions Magnifiques and all.

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          • miss kitty v. says:
            9 September 2010 at 12:39 pm

            Ferrets definitely do not smell good. You got that right. I would only want mink-coat perfume, not mink-musk perfume. Eewww. 🙁 When I was a kid I had a vintage mink stole that belonged to my great grandmother, and I can still remember how it smelled. It was the kind that had several whole mink bodies connected to each other, so as a child I thought of it more as a toy. (I even named “it,” which is a little weird.) I think I’m just free-associating now… Anyway, yeah, someone needs to get on that mink coat fragrance. And the cat fur fragrance. Mmm… sun-warmed kitty fur!

          • kizzers says:
            9 September 2010 at 1:56 pm

            I’m with Miss Kitty V on the warm kitty fur. A little nuzzle right behind the ear, bottle me some of that please!

            I like the ink note in Hermes EDM, so I might hunt this one down…

            k

        • ggperfume says:
          9 September 2010 at 1:15 pm

          I would love to smell like a mink coat. Better yet, a foxfur coat– I grew up with a half-Persian cat who smelled just like one, and I used to take long, deep breaths of his fur, believe me.

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  6. JennyM says:
    9 September 2010 at 10:37 am

    I love the smell of wet sumi ink, very interested in how it might translate to a perfume.

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    • JennyM says:
      9 September 2010 at 10:38 am

      …and a little anxious about the blood!

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    • raymond says:
      9 September 2010 at 11:14 am

      for sumi ink try CdG II, one of my all-time faves!

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  7. miss kitty v. says:
    9 September 2010 at 11:04 am

    Call me a freak, but this sounds really good. I suspect that I will be disappointed somehow, though, because the weird notes always seem to be jumbled in with “pretty” notes, and that ruins everything for me. CdG’s Garage was too floral for me, if that tells you anything.

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    • Tama says:
      9 September 2010 at 9:50 pm

      Supposedly Garage was supposed to remind one of Emeraude – maybe because there is usually a pin-up calendar in the office?

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      • Joe says:
        10 September 2010 at 1:18 am

        That’s kind of a hilarious association.

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  8. Rictor07 says:
    9 September 2010 at 11:55 am

    Ill be sure to try this one, as well as the rest of the line if they ever carry it in a store near me.

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  9. Dawnkana says:
    9 September 2010 at 12:11 pm

    I hope it smells like the ink on the “dittos” they used to make when I was in elementary school and maybe even jr. high. Nothing like the smell of a freshly printed “ditto”. Ahh, that purple ink. 🙂

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    • Dawnkana says:
      9 September 2010 at 12:15 pm

      I should say to my above ditto comment, that this was back in the 1970’s and maybe up to 1981.

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    • ggperfume says:
      9 September 2010 at 1:12 pm

      Yep, I loved that ditto ink too– scent AND color.

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    • NinaraPoll says:
      9 September 2010 at 7:56 pm

      The elementary school I attended was still using a ditto machine in 1985/86… they had a Xerox machine, but for basic worksheets for us students they used the ditto machine (which they retired after 1986). To this day I love that ditto machine smell.

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  10. maggiecat says:
    9 September 2010 at 1:01 pm

    ooh! ditto smell! loved it! used to hold papers up to my nose and inhale (mark of an early perfumista?) But I’m not too excited about this perfume since as much as i love the smell OF ink, I’m ot sure I want to smell LIKE it.

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    • Dawnkana says:
      9 September 2010 at 1:06 pm

      Yeah, I don’t want to smell like it either. lol 🙂

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  11. SmokeyToes says:
    9 September 2010 at 3:20 pm

    Amber Incense, Patchouli and honey?? Oh my, this sounds very nice, I really like the design on the packaging too. Here’s to hoping it will be on counters soon, I’m headed out sniffing on Sunday-I won’t get my hopes up it will be out by then!

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  12. lovethescents says:
    9 September 2010 at 3:35 pm

    I really want to try this….now I don’t really detect blood in the aformentioned Secretion Magnifique…I detect something more seminal there. Now I think blood and ink are a bit associated as I find they both have a iron-type note to them, no?

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    • Joe says:
      9 September 2010 at 4:48 pm

      I don’t really get an iron/copper smell from most inks, but yes, the Secretions Magnifique was a very metallic, disturbing scent.

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  13. quinncreative says:
    20 September 2010 at 1:50 am

    Adoxal? Isn’t that what they put in laundry detergents to make them smell “fresh”? I think of it as being powerful. But a smell like ink sounds interesting–honey, amber, incense and patch doesn’t add up to “blood” to me, but I guess I’ll have to go sniff. I do love their Tulipe.

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  14. turbovivi says:
    5 November 2010 at 9:07 am

    I tried it this morning. When I first put it on, for some odd reason I thought “Fire!” It leaves a very “dry” taste in the air. A dry heat. It also feels very asexual. Nothing feminine but for sure powerful. After about an hour now, I just started to smell the honey, but very very light. Almost undetectable.

    It is “interesting” but I don’t know if it is interesting enough for the price of a full bottle.

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