Harrods in London will be holding an exhibit — titled The Perfume Diaries — "celebrating the past, present and future of the perfume industry". The exhibit is curated by Roja Dove of the Haute Parfumerie at Harrods.
A true celebration of the fragrance industry, The Perfume Diaries chronicles the fascinating story of perfume from ancient times right through to modern day and beyond. Harrods will unveil the amazing heritage behind fragrances on the market today, demonstrating the evolution of the world’s favourite scents.
Housed within a stylish contemporary exhibition space on the Fourth Floor of Harrods, the Perfume Diaries will appeal to anyone who has ever purchased a bottle of fragrance. Featuring a ‘who’s who’ of the fragrance world, The Perfume Diaries is a comprehensive view of the most significant and influential scents to have emerged since the 1800s; from Jicky to JLo and everything in between.
In collaboration with Givaudan, The Perfume Diaries will also include an interactive exhibit allowing visitors to see, touch and smell raw materials used in perfume.
The Perfume Diaries runs from 2 September through 2 October, with previews starting 28 August. (via press release)