The Accademia del Profumo in Italy has announced the winners of their 21st annual perfume awards:
Best women's fragrance (consumer choice): Marc Jacobs Lola
Best men's fragrance (consumer choice): CK Free
Best olfactory creation for women (juried award): A Scent by Issey Miyake and Acqua di Parma Magnolia Nobile
Best olfactory creation for men (juried award): DSquared2 He Wood Rocky Mountain Wood
Best niche perfume for women (juried award): Serge Lutens Féminité du Bois
Best niche perfume for men (juried award): Etro Pegaso
You can see the rest of the winners, including Best Packaging and Best Communication, at the Accademia del Profumo website.
See also: the Fragrance Awards page
Nobody comments on this. Is it because everybody is stunned by the result, or it’s just nobody really cares? lol
I could not say, LOL…
It’s hard to know what to say. Why is Lola getting yet another award? Great bottle, nondescript scent. CK Free doesn’t even have a great bottle. FdB is ‘new’ only in the sense that it’s a reformulation and repackaging. It’s nice to see A Scent pick up an award, but it’s pretty much the same as a dozen dry green scents that came out last year. The only one that excited me was Pegasus, because I like it and it’s genuinely niche outside of Italy. But Lola? Sheesh.
Lola & Free were consumer choices…pretty much proves that consumers will also pick dull mainstream scents if given the choice!
I mean, com’on, Free? Reeeeally? Even the ad is crap.
Another award for Lola… oh, well.
At least I like A Scent by Issey Miyake a lot, and Etro Pegasus is quite nice.
Did not think Etro Pegaso was the best niche scent of 2009, but it was really nice. And it’s Italian, which I assume helps.
Oh Lola…anything is possible isn’t it? Big dreams with a mediocre stink